Mashing up data from multiple social networks seem like a great idea, certainly for marketers and those of use in public relations. However, unintended consequences can crop up pretty quickly. Please Rob Me was probably the first such application to cause widespread concern. Its aggregated check ins from Foursquare announced when a person just checked out of their house. The owners of the site were trying to make a point about over sharing. More recently a crop of online dating and meetup “services” have been released that have given rise to concern about personal read more...
International Women’s Day: Doing Good Just Got Easier
You might be a little like me. You see the faces of starving children and your heart breaks a little. But you really have no idea how to make a difference beyond making a donation. Part of the way forward is awareness of the problem and how to solve it and recognition and encouragement of those women already on the front lines. I am lucky that my day job allows me to work with organizations whose mission it is to make a difference. read more...
Have Video, Will Enter: Win Prizes for Your Cause
Visual storytelling is one of the most poignant ways to reach people with your cause by pulling at the heartstrings, shocking, through humor, or otherwise playing on emotional appeal. If you are a part of a nonprofit, this is your chance to showcase one of your most compelling videos. If you are someone who works, volunteers or has seen an amazing video from a favorite cause, this is your chance to get that nonprofit involved in this great opportunity. I read more...
Commonsense Social Media Measurement as a Diagnostic Tool
I am willing to bet that a very small fraction of online outreach has a measurement component baked in. I think there are a lot of people moving in that direction, but even if they do measure, it is usually something fairly meaningless to business objectives, like fan follows and web traffic. Or on the other side, they over measure and it leads to paralysis.
Both of these kinds of measurement aren’t helpful. What is helpful is measurement that acts as a decision-making tool. A good measurement program can help to:
•Diagnose: Adjust communications, get better
•Prioritize: Build into planning, make decisions
•Evaluate: read more...
Social Media Powered Christmas Tree is Cool, But Where is the Call to Action?
One of the more innovative “stunts” this Christmas Season is by Canadian Tire. They have a Christmas tree installed at Union Station, Toronto, that is powered by the “Christmas Spirit.”(See “How the Tree Works” below if you are interested). They have designed a microsite that features a LiveStream of the Christmas tree with its 3,000 LED lights, and has social media bells and whistles like Facebook and Twitter share buttons and a nice map of Canada that read more...
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