Last month, Instagram, a photo sharing social network, finally added an Android app. A few days later, Facebook bought them for an incredible amount of money. Of course, I immediately went out to find some MORE apps to play with Instagram and do our jobs better, of course, Why have one app when you can get five? Here are my favorites so far, along with some ideas about how to use each of them for business. What apps are you loving for read more...
New Internet Dating Sites (PinPal, Girls Around Me, FaceMatch) Compromise Safety
Mashing up data from multiple social networks seem like a great idea, certainly for marketers and those of use in public relations. However, unintended consequences can crop up pretty quickly. Please Rob Me was probably the first such application to cause widespread concern. Its aggregated check ins from Foursquare announced when a person just checked out of their house. The owners of the site were trying to make a point about over sharing. More recently a crop of online dating and meetup “services” have been released that have given rise to concern about personal read more...
International Women’s Day: Doing Good Just Got Easier
You might be a little like me. You see the faces of starving children and your heart breaks a little. But you really have no idea how to make a difference beyond making a donation. Part of the way forward is awareness of the problem and how to solve it and recognition and encouragement of those women already on the front lines. I am lucky that my day job allows me to work with organizations whose mission it is to make a difference. read more...
Have Video, Will Enter: Win Prizes for Your Cause
Visual storytelling is one of the most poignant ways to reach people with your cause by pulling at the heartstrings, shocking, through humor, or otherwise playing on emotional appeal. If you are a part of a nonprofit, this is your chance to showcase one of your most compelling videos. If you are someone who works, volunteers or has seen an amazing video from a favorite cause, this is your chance to get that nonprofit involved in this great opportunity. I read more...
Commonsense Social Media Measurement as a Diagnostic Tool
I am willing to bet that a very small fraction of online outreach has a measurement component baked in. I think there are a lot of people moving in that direction, but even if they do measure, it is usually something fairly meaningless to business objectives, like fan follows and web traffic. Or on the other side, they over measure and it leads to paralysis.
Both of these kinds of measurement aren’t helpful. What is helpful is measurement that acts as a decision-making tool. A good measurement program can help to:
•Diagnose: Adjust communications, get better
•Prioritize: Build into planning, make decisions
•Evaluate: read more...
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