If you’re wondering whether launching a podcast is worth it, the answer is YES! While podcasts have been around for years, their listenership really took off during the pandemic when people spent lots of time at home. And since then, their popularity has remained strong. At a recent Houston Social Media Breakfast, podcasting coach and Pod Houston founder Ozeal Debastos noted that while many podcasts exist, the number of truly active ones is read more...
Pivoting: Small Tweaks to Scale Your Business
For the last several weeks we have been going over the Pathway to Smart Social Mastery system that outlines how to use social media to create more leads and grow your influence as a thought leader. This is the final step where we focus on the importance of staying relevant in your messaging and core offers.
If you missed the earlier steps, you can get full access to the entire Master Social Media to Create More Business Leads and Grow Your Influence video series here.
The Pivoting Framework
If you find that read more...
Serve Your Clients With Your Funnel
For the past month, we have been covering the seven-part Pathway to Smart Social Mastery system that lays out exactly how to use social media to get more business leads and grow your influence as a thought leader! No worries, you can catch up by signing up here to get full access to the entire Master Social Media to Create More Business Leads and Grow Your Influence video series. In this post, we focus on the Attractor Stage of the Pathway to Social Media Mastery, which goes over how to build deeper read more...
Spend Less Time Creating Content and Get Better Results
Welcome to Part 5 of the seven-part Pathway to Smart Social Mastery system series discussing how to use social media to create more leads and grow your influence as a thought leader. To get all of the episodes of the Master Social Media to Create More Business Leads and Grow Your Influence video series, on which these posts are based, you can sign up here. This post focuses on Stage 4: Creator, which discusses how to streamline your content creation process for maximum impact. Make sure to implement them in the order listed. Finally, remember that if you read more...
How to Expertly Style Your Photos and Videos for Social Media
Your image is all about how people perceive you, and it’s important to find a balance between how you perceive yourself and how you want others to see you. By creating content that reflects your brand as well as your unique story, you’ll be able to form more powerful bonds with your audience! We sat down with Sarah Shah, an image expert, author, blogger, speaker, and TV coach to discuss how to cultivate photos and videos that have the biggest impact on your followers. Read on to find out how you can expertly style your content for social media! Focus on your subject Your subject should be the focal point of your photo. Having a more read more...
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