How does the average person know if an urban legend is true or false? It has happened to all of us. You get an email from a parent, a friend, the guy who likes to send jokes. Usually it looks something like the image of the email below which claims Tyson Foods is eliminating the American Labor Day holiday for the Muslim Eid Al-Fitr holiday. Usually it claims that the company in question read more...
Steps for Building a Social Media Plan: Aim for the GOAL POST
Great ideas are only as good as their implementation and planning. The Goal POST method of public relations and social media planning is a great way to both organize your thoughts and keep from making easy-to-avoid mistakes. It is also something you can complete in about an hour or two, and which can save you untold hours when you start implementing the plan. Here is an example of how the method looks in the context of the overall initiative, which includes Research, Planning, Implementation and read more...
April Fools 2011: Using Gags and and Hijinks to Get Attention for Your Brand
The first rule of public relations and announcements: peg your announcement to coincide with an associated holiday, event or other news hook. In trying something different, I am going to collect the best April Fools gags by companies throughout the day and add them here. If you see one that I should cover, leave a comment below. Or you can Tweet it to me @kamichat on Twitter. Here is a starter that I got late last night. GreyScale Popular Android App, read more...
Media Profile: Brian Bolter, Fox 5 News Washington, D.C.
In true broadcast media form, Brian Bolter answered my Media Profile questions with a video. Bolter is the anchor of The Edge for WTTG Fox 5 in the Washington D.C. area. As a former resident of Washington D.C., I follow a lot of people from the area on Twitter. Brian's reporting using Twitter. Brian's real-time incorporation of tweets into his newscast caught my attention a few months ago. He was on my short list to interview as I read more...
Cool Tools: BuzzStream is Contact Management for Social Media
As a social media and public relations consultant, I spend a lot of time online researching various blogs and publications within vertical interest areas. One of the things that I have found frustrating is manually keeping multiple lists of contacts and notes about each contact. There are some extremely expensive tools. like Salesforce, and other CRM programs like ACT, which are cheaper but don't really address the needs of people looking to build relationships over time rather than sell stuff. read more...
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