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Cool Tools: BuzzStream is Contact Management for Social Media

June 9, 2009 by Kami Huyse

As a social media and public relations consultant, I spend a lot of time online researching various blogs and publications within vertical interest areas. One of the things that I have found frustrating is manually keeping multiple lists of contacts and notes about each contact.   There are some extremely expensive tools. like Salesforce, and other CRM programs like ACT, which are cheaper but don't really address the needs of people looking to build relationships over time rather than sell stuff. read more...

Filed Under: Cool Tools, Influencer Outreach Tagged With: Public Relations

Contextual Advertising in Facebook Mimics Social Interaction

February 17, 2009 by Kami Huyse

  Over the past few months I have noticed that Facebook has become a destination for all of my old friends from high school and even for my parents. A new wave of people have arrived, I would suspect we are in the early majority stage of social networking on Facebook which follows those of us who were early adopters of the service. Diffusion of Innovation

  • innovators (2 percent of online population),
  • read more...

Filed Under: Industry Trends Tagged With: Public Relations, social media

How can we get the message?

January 29, 2009 by Lauren Vargas

Guest post by Kellye Crane Anyone who follows social media is likely familiar with the classic proclamation that “there’s no market for messages,” popularized by the Cluetrain Manifesto nearly a decade ago. As a result, in many circles the term “key message” has a dirty ring to it. While this anti-message stance is not new , it continues as a common refrain because, let’s face it, read more...

Filed Under: Guest Post Tagged With: Public Relations

PR, Sweat the Small Stuff

January 27, 2009 by Lauren Vargas

Guest post by Shonali Burke, ABC “Don’t sweat the small stuff.” It’s a mantra we’ve heard for ages. Not just self-help gurus, but women’s magazines (yes, I do read my Good Housekeeping), life coaches, work coaches … everyone will tell you to not worry about the minutiae of life as a way to deal with our increasingly complex world. And it is certainly a way to get past the moment and focus on what really matters. But it seems to me that good PR practitioners do sweat the small stuff. Today, the term “PR” invariably conjures up visions of flashy promotions, “ink” and one of my favorite words-to-dread, “buzz.” Let’s remember, though, that read more...

Filed Under: Guest Post Tagged With: Public Relations

Five Essential Skills for Communicators to Survive and Thrive in 2009

January 2, 2009 by Kami Huyse

  If you work in the field of public relations or marketing, you already know how the landscape has changed over the past few years. The rules are changing and the venues by which we communicate with important stakeholders have shifted and morphed.  One only needs to read the headlines to see that mainstream media is in financial trouble, along with the rest of the economy. With corporate bailouts and scandals that outrival those of the past (read more...

Filed Under: Industry Trends, Strategy, Zoetica Talks DNA Tagged With: Public Relations

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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