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Content Matters: Eight of the Best Posts from the Final Eight PRWeek Blog Competitors

August 25, 2008 by Kami Huyse

  The folks over at PRWeek thought that it would be a good idea to pit 32 PR blogs against each other to celebrate PRWeek's 100th birthday. I am not sure why PRWeek didn't realize that it would get a little competitive when they put 32 Type-A PR bloggers up against each other, but I wasn't in on the planning meeting.   I am one of the 32, and now the eight, that are left in the competition. But, in the interest of the idea that content is King, I thought that I would look at the final eight blogs and pick my favorite post of theirs read more...

Filed Under: Community Building Tagged With: Public Relations

Karen Russell Turns PR History On It’s Head: Could Roosevelt Be the Father of Corporate PR

August 11, 2008 by Kami Huyse

  Not only that, but Dr. Karen Russell's research moved back the 100 year anniversary of the press release from 2006 to at least 2005. Sorry Business Wire. It turns out that in 1901, President Theodore Roosevelt called for the formation of the Bureau of Corporations to mandate the release of corporate information. In was in the environment of this development that Ivy Lee, who is often considered the founder of read more...

Filed Under: Industry Trends Tagged With: Public Relations

Flacks, Hacks and Secondary Lies

June 24, 2008 by Kami Huyse

CBS Executive Vice President for Communications at CBS News Gil "Stanly Bing" Schwartz put together a rebuttal to Andrew Cohen's piece about PR Flacks. It is entertaining, but I am not so sure that his claim about secondary lies being less problematic than primary lies rings true. He contends PR people generally never lie except when lied to by their clients. Sometimes this happens, but I am not sure that it leaves us less responsible for those lies and our dogged defense of them. He makes a point that public relations and journalism are two sides read more...

Filed Under: Industry Trends, Online Ethics Tagged With: Public Relations

Reputation Management in A Google World

May 16, 2008 by Kami Huyse

  Yesterday I had the pleasure of participating in a PRSA teleseminar about online reputation management with Lee Odden of Toprank Marketing. You should also be sure to subscribe to his blog, and if you use Twitter, to follow him there as well.  His insights are always interesting and he is a wealth of resources.  One thing I learned about during our seminar was a new read more...

Filed Under: Industry Trends, SocIal Media Tactics Tagged With: Public Relations

Things Aren’t What They Seem: Marketing Tactic Goes Underground

February 20, 2008 by Kami Huyse

  One of the things that distinguishes public relations from other disciplines, such as marketing, is the notion that coverage is earned and not purchased. Not to say that purchased solutions are any better or worse than the earned variety.  While I prefer using public relations strategies and tactics, I am not opposed to sponsorships and other solutions that are considered marketing.  We often use a mix of both with our clients.  It depends on what will be most useful in reaching the intended community. read more...

Filed Under: Online Ethics Tagged With: Marketing, Public Relations

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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