Many of the community of public relations bloggers will know Sarah Wurrey, Managing Editor of Media Bullseye and account manager for CustomScoop, from PR Blog Jots, a daily list of the best of the PR Blog posts. You might also know her from Twitter, where she is a regular contributor. I am increasingly interested in how companies build relationships with their stakeholders and become more than a mouthpiece shouting messages. Thinking of who I read more...
Advice to Companies: Register YourName Sucks Without Delay
I don't think that Tony Blair sucks, in fact I always thought he was a pretty well-meaning guy. But clearly, this guy thinks so, and he is allowed to say it in his own creative way. What about your company? Chances are that no matter how hard you work at making everyone happy, someone won't be. They might even come to the conclusion that you suck. And with all of the Cool Tools out there on the Internet, there are many more ways for them to publish their particular point of read more...
Public Relations is Customer Service
When I was working at a trade association, I remember an incident where a woman called me to complain about a bad experience she had as a customer to the industry in which I was working. I listened to her tell me about it, all the while wondering what I could do about it given that I didn't work for the company in question and they weren't even a member at the national level. After we hung up, I called the state association where the woman lived, and who did have a relationship with the company in question, to see how they would recommend read more...
Feeds Devoted to PR Grow by 34 Percent
If you feel overloaded by the sheer volume of information available in the public relations sphere online and in your feedreader, there may be a reason. According to Constantin Basturea at PR Meets the WWW, there are currently 743 feeds devoted to the public relations worldwide. Constantin's list has gown by 34 percent over the last year. DATE FEEDS GROWTH October 22, 2006 555 April 8, 2006 674 +21% November 26, read more...
The New Public Relations? Communication Overtones Turns Two
This morning I realized that I let the second birthday of this blog slip by. It was yesterday. It feels like a lifetime ago that I went to blogger and entered my first post and yet, it was a short two years ago. I had been lurking around, reading all of the PR and Marketing blogs that were talking about the "new" PR and I found myself talking back at these voices out there. So, I launched this blog to talk back, and to learn a thing or two about this new communication channel. To celebrate, I went back to read my first post and was surprised read more...
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