I am not sure why PRWeek didn't realize that it would get a little competitive when they put 32 Type-A PR bloggers up against each other, but I wasn't in on the planning meeting.
I am one of the 32, and now the eight, that are left in the competition. But, in the interest of the idea that content is King, I thought that I would look at the final eight blogs and pick my favorite post of theirs over the last month, and as a reader of this blog, and possibly other PR blogs, you can decide for yourself which are your personal favorites. After you read, you can click over to PRWeek and vote if you like, or maybe you'll just be happy to read all of the great content and forget about the competition.
I will start with my current competitor, which happens to be one of MY favorite PR blogs. In fact, you will find PR Squared over in my blogroll.
PR Squared: Why Hire a PR Firm?
- Todd takes on the question that Robert Scoble, Michael Arrington and Steve Rubel asked about the diminshed value of PR. Not so says Todd, and not so says Mike Volpe, the marketing chief at Hubspot, one of Shift's clients and a Hubspot blogger. Todd also continues the series.
Communication Overtones: The Triad of Measurement: What Is Measurable in PR and Social Media Campaigns
- This post about how to start measuring your online campaigns has been the most popular this month, according to Google Analytics. It gives some practical advice about what to measure and what it means. This is the first post in a series. More to come this week.
- Some nice coverage of the soul searching by tech bloggers who make a story more than it is. “For those who missed it, tech bloggers who were pre-briefed by Cuil wrote love letters as soon as the embargo wrote, but when people started using the search engine, including those bloggers themselves and saw that it wasn't ready for primetime, said so in no uncertain terms.”
- A funny take on Buzzword Bingo and keeping the word “engaged” from falling into the buzzword abyss. “Employee engagement should tie to the products, customers, shareholders and the bottom line. Make it matter. If we don’t, engagement may lose its meaning and ultimately fall into the land of hackneyed corporate-speak along side holistic …win-win…learnings….right-sizing…”
- A really great diatribe about how things haven't really changed at all. I hope you “get it.” Personally, I prefer the ambiance of real life over the glow of the computer screen, and Daniel communicates this perfectly.
- This wasn't a deep post, but it really made me laugh. Says Renee, “Tell the truth here: what else is it you are doing and have done during a conference call that you haven't confessed to anyone else? I'll start the ball rolling. I've pruned my roses; washed my floors; almost had a fatal car crash; and thrown the frisbee to my dog at the dog park, unmuting at just the right time, and never missing a beat. I once got busted for breathing hard, while scrubbing the floor, and was paranoid that they suspected something worse.
Glass House: Communications Phase Transition
- Frank takes a look at the future of communication and says things will get harder before they get better. He also looks at what is core to communications including influence; linking business decisions and communications outcomes; telling three dimensional stories that resonate with intended audiences; and harnessing the inspirational aspects of communications. He promises an extended post on the final topic later. I will be reading and watching.
- Rohit's blog has been dominated this month by his coverage of the Olympics in Beijing as he traveled with Ogilvy client Lenovo. I have really enjoyed following his coverage, and I especially enjoyed this post about how athletes stay connect with home (Skype) and with the media (blogs). Today he also had a great post about using Flickr. My only beef is that he didn't set up a category for his posts from Beijing so that they could all be browsed in one place.
If you have made it this far than you need to click over to PRWeek to vote for a few of your favorites.