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You are here: Home / SocIal Media Tactics / Creative Minds: How Can We Encourage Creativity in Public Relations?

Creative Minds: How Can We Encourage Creativity in Public Relations?

September 25, 2008 by Kami Huyse

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I hadn't seen this video from TED 2006 about the death of creativity in the modern understanding of education.  I think that Sir Ken Robinson, a former professor and creativity expert, makes some salient points about how we squash creativity in our educational system.

I still think it is critical that students learn how to express themselves clearly in writing, especially in this age of self publishing. However, I do agree that we have failed in understanding and adjusting to the different learning styles inherent to each person.

If you are a Communication professional, chances are you are a recent product of, a manager of, or co-worker with a recent product of an education system that Robinson contends has prepared us “to become good workers, rather than creative thinkers.” And there is a lot of pressure on communication professionals to remain creative and bring good ideas to the table.

What do you think about this? How do you think that we can cultivate creativity in the communication (public relations and marketing) profession?


Credits:

  • Taken from PRConnections via Lauren Vargas.
  • Photo by Skyeler, Houston, USA

Filed Under: SocIal Media Tactics Tagged With: Education, Public Relations

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow Kami on LinkedIn.

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