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Ethical Marketing: Big Pharma will Pocket the Swag But Lunch is Still on Them

July 11, 2008 by Kami Huyse

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I have always thought it interesting that pharmaceutical reps showed up at my doctor's office on an alarming basis with platters of food to go along with their drug samples.

As a communications professional, I recognized that they were using these lunches to help doctors and their staff remember them, and hopefully their drug of choice.

Funny that I never noticed the pens and the notepads, or at least they didn't seem to bother me all that much.

But now it seems that in a bid to burnish their image, the Pharmaceutical Research and Manufacturers of America revamped its code of conduct to ban knickknacks with company and product logos. They also outlawed taking a doctor out to a meal in a restaurant, but retained the right to bring lunch into the office.

How many doctors go out to a restaurant with a pharma rep anyway?  Unless of course you are one of these pharma reps of course.

Hmm, maybe without the logo pen the doc will have a harder time remembering who provided his lunch.

What do you think?

Photo by Sara Lee Ann

Filed Under: Online Ethics

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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