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The Double Edged Sword of Social Media and Privacy: What is the Responsibility of Communicators?

November 22, 2011 by Kami Huyse

  Social media is by definition, public information.   As a marketer and public relations professional, I have really enjoyed the fact that I can easily share, find and communicate with people.   As a power user, I love that everything and everyone is at my fingertips and that I can so easily share amazing stories and experiences with people I would have never met otherwise.   But….as a mother, friend and human being that cares, I have some concerns.   Our Eroding Privacy   My read more...

Filed Under: Online Ethics, Social Networking Guidelines, Social Networks Tagged With: Privacy

Tour of New Facebook Places, Better Communication, Less Privacy

August 29, 2011 by Kami Huyse

When Facebook rolled out with “Places” last year, like many of their feature upgrades, it came with a feature called “Tag Friends with You” turned on by default. This feature would allow your friends to check you in anywhere, even if you weren’t there, and even if you didn’t want to be checked in. It turns out that the new Facebook Places brings this feature back, but you can’t prevent people from tagging you at all, you can only remove the tags from you own profile.   While usually, Facebook tends to count on the trade blogs, like this post by All read more...

Filed Under: Social Networking Guidelines, Social Networks Tagged With: Privacy, Security

Lee Odden Could Get Me Shot! Social Media Rockstars Not Welcome Everywhere

January 21, 2010 by Kami Huyse

  It is always awesome to be included in a list. It is especially nice to meet smart and savvy people, and yes, it is even great for the ego.   So that is why I considered it a real honor that Lee Odden included me as one of 25 Women That Rock Social Media on his very popular Online Marketing blog.   But yesterday I was listening to NPR and State read more...

Filed Under: Online Ethics, SocIal Media Tactics

Don’t Feed The Trolls: Fostering Civil Online Dialogue and Exchange of Ideas

January 8, 2010 by Kami Huyse

I have met some of the most generous and wonderful people online and have learned so much from them by mutually sharing ideas, successes and failures.   People like Shel Israel, Katie Paine, Geoff Livingston, Shel Holtz, Beth Kanter, Todd Defren and many, many others (see my blogroll for an idea of more) have constructively moved the field of online communication forward and I have enjoyed read more...

Filed Under: Online Ethics

Sponsored Conversations: FTC Guidelines Impact Companies and Bloggers

October 6, 2009 by Kami Huyse

  Is blogging or tweeting out an opinion about a product or service advertising?   If you are being paid to do it, or if you have received the item in question as a freebie for a company, as of December 1, 2009, you are bound by the same truth-in-advertising guidelines as advertisers.

  • Advertising must be truthful and non-deceptive;
  • Advertisers must have evidence to back up their claims; and
  • Advertisements cannot be unfair.
The FTC has released a new set of guidelines (read more...

Filed Under: Influencer Outreach, Online Ethics, SocIal Media Tactics, Social Networking Guidelines Tagged With: Legal, Regulations

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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