Theory of Change Archives

The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid

November 17, 2011 by Kami Huyse

Everything you need to know about risk and social media you can learn from Monty Python. Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom. Three Questions to Ask for Your Social Media Strategy

Who are You? Knowing who you are as an organization isn’t as easy as it sounds. You need to understand the culture of your company, read more...

Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing

October 25, 2010 by Kami Huyse

The Research As a part of our fellowship with the Society for New Communications Research, co-Author of the Networked Nonprofit and nonprofit and social media blogger Beth Kanter, who is also my partner at Zoetica, and I are looking at cause marketing and corporate social responsibility, and how companies can better work with nonprofits in these arenas. Our focus is on campaigns read more...