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Journalists Pitching PR: Lion Tamer Needed for Tips About Parenting, Vampires Needed

December 17, 2007 by Kami Huyse

  ProfNet is a great service offered by PRNewswire that allows journalists to quickly find sources and public relations professionals to make targeted piches.  But like the The Morris + King Company, an agency that today issued its second annual “Best ProfNet Queries of the Year” list, I sometimes find the request to be pretty bizarre: 10.  BEHAVIOR/TODAY: People's Busy Lives and the Bad Things that May Happen as a Result—The Cincinnati Post I'm looking for a read more...

Filed Under: Uncategorized Tagged With: Humor

5 Media Snacks Served up ala Carte at Communication Overtones

October 29, 2007 by Kami Huyse

Jerimiah Owyang started a meme, asking us if we respect media snackers, or people looking for a quick hit of information and entertainment before they move on? Geoff Livingston tagged me, and so here are a few ways I respect those of you that like to snack a little and can't be bothered with my usual long-winded thought pieces. 5 Media Snacks read more...

Filed Under: Featured Tagged With: Humor, social media

Fun Friday: ABC Calls for Viewers to Participate in Three Words

October 26, 2007 by Kami Huyse

ABC News is using its cool iCaught interface to capture three-word messages from its viewers.  They will share the best submissions on Good Morning America this Saturday.  The last time they did this was on August 28th.  I am not sure when they added this one, but it is inspirational. My Three Words? Make a Difference (here's how) What are your three words this read more...

Filed Under: Humor, Industry Trends Tagged With: Humor

Inside Candidate Media Training – Fake Candidate Coached by Handlers

October 17, 2007 by Kami Huyse

The Presidential candidate Ray Hopewood is a fictional representation dreamed up by the enterprise software company Big Fix. You can read his backstory in the New York Times, but regardless, this is a hilarious satirical look at the underbelly of media coaching. Tip for Ray: For a more sane approach you can read this primer I wrote on read more...

Filed Under: Industry Trends Tagged With: Humor

Eepybird Has A New Act with Post-It Notes: Wonder How 3M Will React?

October 15, 2007 by Kami Huyse

Those Eepybird guys are at it again.  A few weeks ago I recalled their Mentos experiment and how differently the Coke and Mentos brands initially responded. This time they are using post it notes. I wonder how 3M will respond?  If I were them, I would sent over a truckload of Post it Notes and get out of the way.  But me being cynical, I wonder if this time read more...

Filed Under: Industry Trends Tagged With: Humor, Viral

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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