Some companies will use them to build bridges with their customers and some will use them to push out information. It's the same with non-commercial users, some are using Twitter as an entertaining pastime, some are interested in networking and still others are interested in keeping in touch with a close circle of friends. Still others have no use for it whatever.
It's not about the purity (or popularity) of the tool, but about the mircro-communities that use the tools. As hot as Twitter is today, we will probably be doing something else next year if our friends move on to something else.
So let the celebs use the tool as they will, and let those that follow them hold them to account with their vote. The nice thing about Twitter, Facebook and other social media tools is that they are opt in.
Can a purist case be made to use the tool in a way in which is most powerful, as a relationship building platform?
Of course, but because it is a tool, people will use it in a number of ways.
At this point, you might wonder why I called this serious missive Fun Friday, to which I say "watch this video and LIGHTEN UP people." AS I tweeted earlier today:
Ironic that we want people to join Twitter than hate on them when they do!