In Trend #4: Why businesses without physical products should still offer virtual shopping, the 5th segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse talks about the growing virtual shopping marketplace, the platform opportunities it opens to your business, and the easy first step you can take to make it part of your sales and marketing plan. 1. The Market “The market is growing for read more...
What Organizations and Marketers Need to Know About Web3 and the Metaverse
Web3 and the metaverse are bringing tremendous changes to society as a whole, so businesses and brands that don’t keep up are doing themselves a big disservice. That’s why Zoetica Media founder Kami Huyse recently invited Jennifer Texada, Sr. Manager Performance Marketing, Global of IT management software SolarWinds, to talk about some important aspects of what this means for communications professionals and their clients. 💡 🧠 Web3 and Metaverse Can Create Greater Connection “I read more...
Using Chatbots to Turbocharge Your Customer Engagement
J Franco runs a successful marketing agency that helps solopreneurs build and market online businesses and has seen first-hand how chatbots can help businesses grow and create closer connections with customers and prospects. She shared her thoughts on their benefits at a recent Houston Social Media Breakfast. Now is the best time to use chatbots. When she first learned about chatbots, J found them a bit too clunky and robotic. But with time the technology evolved, and today they’re amazing tools that business owners can use read more...
Using the Power of TikTok for Your Business and Brand
TikTok is hugely popular, with users watching 167,000,000 videos on the social media platform per minute! No surprise then that it’s the fastest-growing social media platform of all time. Last year the City of Houston launched its TikTok account which already has over 42K followers. During a recent Houston Social Media Breakfast, social media manager read more...
How Influencers Can Expand Their Reach Through Amazon Livestream
For influencers looking to engage with their audiences, livestreaming is enormously powerful. Many are already using YouTube, Facebook, and Twitter, but there’s another platform influencers should consider, namely Amazon Live.
Zoetica Media founder Kami Huyse invited read more...
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