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How to Get Results for Your Brand on TikTok

April 13, 2022 by Aarushi Pant Leave a Comment

TikTok has taken the world by storm and only continues to grow in popularity. Although most users are from younger generations, there’s still a wide range of people creating, discovering, and sharing content on the platform.  Tania Nikitenko is a founding member and product lead at Viral Moment, a social listening tool and app that helps analyze trends in videos. If you’re a brand looking to make your TikTok debut, here are some tips from Tania on how to get started! Identify your niche Unlike more traditional social media platforms, which emphasized demographics such as age and gender, TikTok centers around communities of read more...

Filed Under: #SMBHOU, Featured, SocIal Media Tactics Tagged With: Branding, SMBHOU, TikTok

Capturing Nature with Media

October 22, 2021 by Traci Shannon

In July, Social Media Breakfast hosted a Nature Walk at the Houston Arboretum. Actually, we hosted two as in classic Houston fashion, the first one was a rain out. Despite all the obstacles, we have a nice turnout and we wanted to celebrate some of the beautiful photos shared. With the walk, there was a photo contest with five different categories. Photo Contest Categories
1. Best video (In your feed, on Reels or Live, no stories) Liatris blooming the meadow  Walter Kurt read more...

Filed Under: Featured Tagged With: Arboretum, Houston, Photo, Photo contest, SMBHOU

How to Sell on Social

September 14, 2021 by Aarushi Pant

Four Simple Steps to Sell on Social Media Social media sales often get a bad rap, mainly because many people don’t know exactly what it entails and how to do it effectively and efficiently. But this Social Media Breakfast, Kami Huyse demystifies the process of selling on social media with social media and sales expert Phil Gerbyshak. You can find the full video here. The process consists of four steps: 

  • Intake, 
  • Discover, 
  • Demonstrate, and 
  • Close.
The basic idea behind it is to build relationships, communicate, listen, and read more...

Filed Under: #SMBHOU, Community Building, Featured, Social Networks Tagged With: Houston, SMBHOU, Social Media, social media

The Age of Influence

September 1, 2021 by Aarushi Pant

Keys to Building an Influencer Program for Your Brand When brands decide to work with influencers, the first thing that comes to mind is a celebrity or other public figure. But the truth is, working with smaller influencers can be equally, if not more, effective than working with larger ones.  We talked with Nick Schaffer, founder of the digital marketing consultancy PDCA Social and author of The Age of Influence, about how to build a successful influencer program for your company. You can find the full video of our discussion here. Working with a smaller influencer in the read more...

Filed Under: #SMBHOU, Featured Tagged With: SMBHOU, social media

Learn Clubhouse for Business with Bonnie Frank

March 9, 2021 by Emily Smith

Bonnie Frank spreads social media logos and helps you to learn Clubhouse for Business

The Clubhouse app, a new audio-only social media platform, is still in its invite-only Beta testing, but has been steadily climbing the most downloaded apps chart (#29 as of today). It is attracting leaders from tech, arts and entertainment, influencers, and more. Bonnie Frank, who has been on the app for the past year, gives insight about how this app can be used for your business. What is Clubhouse? Clubhouse is all the buzz right now. It is a new and innovative take on social media by providing their users with an audio-only communication read more...

Filed Under: #SMBHOU, Featured, Social Networks Tagged With: audio, Bonnie Frank, Clubhouse, Houston, new social media network, SMBHOU, Social Media Breakfast, Social media for business, social media marketing

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • How to Harness the Power of Podcasting for You and Your Brand
  • What Social Media Algorithms Really Care About and Why It Matters
  • Valuable Insights and How-Tos for Your Business from Social Media Day 2022
  • How to Avoid Falling into the Social Media Misinformation Trap
  • How Build an International Community Through Social Media

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