No one likes to feel they’re being manipulated or pressured into doing something, least of all your existing or prospective clients.
And besides, no decent marketing, PR, or communications consultant, coach, and small agency owner wants to be slimy and use hard core fear or emotional bullying tactics to make a sale.
However, getting and selling to your clients IS important, so read on to learn how to do it ethically and with integrity. 💝
It may sound counterintuitive, but the best way to sell someone on something is not to sell them anything at all!
Here are Zoetica founder Kami Huyse’s top 3 recommendations read more...
Behind the scenes of creating a Minimum Viable Product Launch 🧠
“A minimum viable product is powerful because you can start with just a concept of what you think people need and then tweak it as you go along to specifically meet users’ needs.” Last month, I launched my new Smart Social Mastery membership for PR and Marketing consultants to solve the problem that I had in my early career - namely, neglecting my own business marketing. The doors closed last week, and I have been deep in delivery mode, but I wanted to share what I learned with you before it fades away. I started talking about the project late last year and I put up read more...
15 Questions to Build a Social Media Strategy Action Plan
[Tweet "Great strategy always puts people first and tactics last."] The key to a great public relations or marketing campaign is great planning. People first. Tactics Last. We tend to do this in reverse, we see a great tactic and we quickly try to see how we can shoehorn it into what we are already doing (best case) or just do it as a one off (worst case). But tactics aren’t strategies and on their own will rarely move you down the field purposefully. A social media strategy action plan that hits it through the read more...
Unraveling the Mystery of Edgerank on Facebook
via Wildfire’s Edgerank and Your Brand Just as PageRank was used by Google to help people find the most relevant search, Facebook developed Edgerank to read more...
Social Media Powered Christmas Tree is Cool, But Where is the Call to Action?
One of the more innovative “stunts” this Christmas Season is by Canadian Tire. They have a Christmas tree installed at Union Station, Toronto, that is powered by the “Christmas Spirit.”(See “How the Tree Works” below if you are interested). They have designed a microsite that features a LiveStream of the Christmas tree with its 3,000 LED lights, and has social media bells and whistles like Facebook and Twitter share buttons and a nice map of Canada that read more...
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