At a recent Social Media Breakfast of Houston, self-proclaimed digital anthropologist Sherry Thomas shared with Zoetica Media founder Kami Huyse her expert insights on how businesses can harness data to build stronger customer connections.
Sherry, founder of HXA Consulting, is a powerhouse in decoding online behavior for strategic decision-making. She understands that fully connecting with customers requires tapping into their emotions, read more...
Instagram vs. TikTok,What Social Media Managers Need to Know
Instagram is turning up the heat in its battle with TikTok, offering bonuses, extending video lengths, and introducing new tools, all amidst TikTok's uncertain future in the U.S. For social media managers, this shift raises critical questions: How do you adapt strategies, track trends, and leverage these changes to maximize impact? Strategic Implications for Social Media Managers To navigate the evolving landscape of Instagram and TikTok, social media managers should:
-
- Understand Platform Dynamics: Recognize that TikTok excels in fostering authentic, viral content, while Instagram offers robust read more...
Vertical Short-Form Video is Becoming Massively Popular
Vertical short-form video is becoming increasingly popular, largely due to the growing consumption of content on mobile devices.
Experts like Zoetica Media founder Kami Huyse are championing this format. Kami has long recommended PR and marketing professionals use short-form video for their clients and their own brand-building. See her blog post Unlock the Secrets to Creating Standout Short-Form Videos, for example.
In a recent livestream, she shared why vertical video in read more...
One Helping Hand Leads to a Ladder of Hands
We all need a helping hand. Some days, it feels like we need several, but maybe it just takes the right hand. Our own Kami Watson Huyse knows this very well. As an undergraduate student at George Mason University, she faced a fearful reality. WIth only one semester left before graduation, she no longer had the financial resources to complete her schooling. “There were just a lot of really difficult semesters and that particular semester, I was short the money,” said Watson-Huyse. “I didn’t know what I was going to do, and back then there was no such thing as a GoFundMe, you read more...
From Social Media to Sales: How to Create Unforgettable Customer Journeys
Have you ever wondered how to turn your social media connections into loyal, lifelong customers? Digital marketing strategist Sabrina Killgo is here to share what she’s learned in working with major entities like Kelsey-Seybold and Houston Methodist and as an independent consultant. Speaking with Zoetica Media founder Kami Huyse at a recent Social Media Breakfast of Houston, she shares actionable strategies for mapping out the customer journey and crafting unforgettable brand read more...