Sometimes it feels like social media has lost all of its charm. It feels heavy and hard.
But once in awhile you can be involved in a conversation that connects you with other social media marketing pros in unexpected ways.
This week I had a conversation like this. On Twitter of all places. And of all things, it included a bag of candy.
Don't get me wrong, I love Twitter. But it moves really fast and often feels like you are being dragged down a raging stream vs. connecting in a conversation with friends.
Yesterday, I was slated to talk with some high school students studying entrepreneurship about how social media connects read more...
How to Sell on Social
Four Simple Steps to Sell on Social Media Social media sales often get a bad rap, mainly because many people don’t know exactly what it entails and how to do it effectively and efficiently. But this Social Media Breakfast, Kami Huyse demystifies the process of selling on social media with social media and sales expert Phil Gerbyshak. You can find the full video here. The process consists of four steps:
- Intake,
- Discover,
- Demonstrate, and
- Close.
The Age of Influence
Keys to Building an Influencer Program for Your Brand When brands decide to work with influencers, the first thing that comes to mind is a celebrity or other public figure. But the truth is, working with smaller influencers can be equally, if not more, effective than working with larger ones. We talked with Nick Schaffer, founder of the digital marketing consultancy PDCA Social and author of The Age of Influence, about how to build a successful influencer program for your company. You can find the full video of our discussion here. Working with a smaller influencer in the read more...
10 Ways to Stretch Your Content
If you are looking for ways to ditch the overwhelming feeling of panic and create more content for your brand or company, then Kami Huyse has a plan for you. She shares 10 ways to stretch one piece of content into 10 (or more) content opportunities. The 10 steps Kami uses to stretch her content Kami is posting content weekly. While she is doing this, she likes to bring engagement to both old and new content. In my role as intern at Zoetica this year, I have learned how important it is to diversify your content. Even if you have one single piece of content, there are so many ways that you can stretch it out to reach even more read more...
How to Meet the Challenges of an Evolving Crisis
Inside a One-Year Crisis Communication Response 4 Ways Your Business Can Meet The Challenges Of An Evolving Crisis You never know when you will find yourself on the front lines of a crisis. A year ago, the answer to that question might have seemed irrelevant. But this all changed a year ago when the COVID19 pandemic raged across the world and every business had to have a plan...and it needed to be finished yesterday! Every one of us found ourselves impacted in some way, professionally or personally. Communicating in a pandemic Kristal Howard, the national spokesperson for The Kroger Co. unexpectedly found herself read more...