On Friday, September 11, 2020, we continued the Social Media Breakfast Houston Online edition with Nick Wolny. A writer, first and foremost, he has become a go-to messaging strategist with his company, Hefty Media Group. We discussed how to take media you are already generating and leverage it for your business. This includes content such as podcasts, newscasts, long-form blog posts (10,000 words or more); ultimate guides, read more...
How to Create a Voice for Your Brand
Paz then moved into discussing the twelve archetypes, for finding a voice. (You can find the archetypes on the website.) These include the sage, the rebel, the Creator. What voice do they need you to have on the other side of the table. Now figure out what's unique about your personality. And then from there, we're going to create what I like to call Creative buckets. So what really turned me off in the world of the agency world is "puppy pictures". For example, I'm going to take your brand logo and put it on a puppy picture. It's clearly just for likes when it's not authentically on brand. Fill the Buckets Instead, think of three read more...
TikTok is Trending for Business, Don’t Get Left Behind
The world is different. If that seems an epic understatement, you could be forgiven. You could also be forgiven if you never wanted to hear the words ”unprecedented,”, “extraordinary,” or “previously unheard of” again. Nonetheless, with the recent rise in the use of TikTok, home to Gen-Z America, by very grown-up businesses, any of the above-used terms could be apropos. To decipher the ins and outs of this unique platform, Social Media Breakfast Houston hosted J Franco who has translated her previous social media success into TikTok glory. Our founder, Kami Huyse, hit the obvious question first. Do we have to dance? Anyone who read more...
The Evolution of Social Media Over a Decade (2010-2020)
A lot can happen in 10 years. We interviewed social media professionals (and those who use social media regularly in their jobs) about how social media has changed over the past decade. We gathered our intel from people who have been attending the Houston Social Media Breakfast for all or a part of the past 10 years. In May of 2009, SMBHOU was officially launched by the founder of Zoetica Media, Kami Huyse, and Jennifer Texada, who now lives in California. Over read more...
Using Livestream to Build Your Business
While pre-recorded videos are able to get your point across, livestreaming can help you reach a larger audience and repurpose your videos for future use, making it easier to engage and connect with even more people and grow your brand. At the Houston’s Social Media Breakfast on February 8, Kami Huyse sat down with Ahn Nguyen from Amplified Marketing to discuss how using livestream video can help build your business. Nguyen hosts multiple livestreams, such as Women Who Mean Business and Mobile Chat Live, and has been working in social media and digital marketing for years. The Benefits of Livestreaming Livestreams can read more...