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Social Media Managers Are All Grown Up

December 7, 2022 by Andrea Weckerle Leave a Comment

social media managers

When social media was still relatively new, the running joke used to be that the intern was at fault whenever a brand suffered a social media screw-up.

The days of social media being regarded as something you just do on the side are long over. Now social media management is an important profession staffed by highly-skilled practitioners who help companies and brands engage, connect, and maintain strong relationships with their audiences.

This was particularly evident during the pandemic when they served as first responders of sorts. read more...

Filed Under: Careers, Smart Social Secrets Tagged With: Public Relations, Smart Social Secrets, social media, Social media for business

How to Survive Major Changes in Social Media

November 30, 2022 by Andrea Weckerle Leave a Comment

social media. change


You’ve probably noticed that there have been a lot of changes on social media platforms of late.  LinkedIn and many other niche social networks, like Mastedon, Hive, Post, are benefiting from these changes. If you can’t make heads or tails of what’s happening, Zoetica Media founder Kami Huyse explains read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics, Strategy Tagged With: social media, Social media for business, Twitter

What Organizations and Marketers Need to Know About Web3 and the Metaverse

November 22, 2022 by Andrea Weckerle Leave a Comment

Web3 and the metaverse are bringing tremendous changes to society as a whole, so businesses and brands that don’t keep up are doing themselves a big disservice.  That’s why Zoetica Media founder Kami Huyse recently invited Jennifer Texada, Sr. Manager Performance Marketing, Global of IT management software SolarWinds, to talk about some important aspects of what this means for communications professionals and their clients. 💡 🧠 Web3 and Metaverse Can Create Greater Connection  “I read more...

Filed Under: #SMBHOU, Community Building, Featured Tagged With: Houston, Metaverse, SMBHOU, social media, Social media for business, Web3

Hacking Your Brain For Success

November 9, 2022 by Andrea Weckerle Leave a Comment

brain

With many people feeling unsettled by all that’s going on in the world, Zoetica founder Kami Huyse decided to share some suggestions for how to train your brain and remain focused on what’s important to you. ⛅

(While in this post the words ‘brain’ and ‘mind’ are used interchangeably, the brain actually refers to the physical organ, whereas the mind refers to the faculties responsible for mental phenomena.) Your Brain Has An Algorithm.  The reticular activating system (read more...

Filed Under: Aspirational, Smart Social Secrets Tagged With: Aspirational, inspiration, Smart Social Secrets

Using Chatbots to Turbocharge Your Customer Engagement

November 3, 2022 by Andrea Weckerle Leave a Comment

J Franco runs a successful marketing agency that helps solopreneurs build and market online businesses and has seen first-hand how chatbots can help businesses grow and create closer connections with customers and prospects. She shared her thoughts on their benefits at a recent Houston Social Media Breakfast.  Now is the best time to use chatbots.  When she first learned about chatbots, J found them a bit too clunky and robotic. But with time the technology evolved, and today they’re amazing tools that business owners can use read more...

Filed Under: #SMBHOU, Community Building, PowerWomen, SocIal Media Tactics Tagged With: Automation, SMBHOU, Social Media, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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