Challenge
The Green House home model is a nursing home alternative designed to foster the same feeling and experience you get from living in a real home. The Robert Wood Johnson Foundation partnered with NCB Capital Impact to support The Green House Project, a radical reinterpretation of long-term care in America. Private operators buy into the program. An innovative staff model, which includes caretakers called Shahbazim, gives residents four times more contact and reduces staff turnover. The challenge of this model, with 170 homes already completed, and many more under construction, was to create a peer network that would allow the operators to learn from each other to help the model to flourish.
Approach
RWJF hired Zoetica to assist the Green House Project staff in creating a peer network. Zoetica completed a business plan for the Green House Peer Network, including a financial model. We also put together a communication plan for connecting with Green House operators and staff.
Solution
- Business Plan: We helped to create a business plan to implement and communicate a dues-based system to fund and sustain the Green House Peer Network.
- Website Analysis and Development: We worked with a development firm to design and write copy for a password protected site which included online training modules, shared resources, information for the annual Peer Network conference and links to social media.
- Community Building: We leveraged Facebook to connect with the Shahbazim network. Zoetica worked with Green House to launch and grow a private group where these unique caregivers could share information and ideas.