This week we launched a new channel on the very new IGTV, which is Instagram's new platform aimed at becoming television for the next generation.
The channel is called Keeping Up With Kamichat and will come out each Sunday at 4:30 pm.
The channel is for communicators and entrepreneurs to help them build their online tribe and keep up-to-date on the emerging trends that you need to know to keep on top of online business in social media. It will cover everything that you need to know to keep up with changes and features in social media platforms like Instagram, Twitter, LinkedIn, and Facebook.
You can embed your episodes in your blog, so I have done that here with episode 1, and you don't even need to be logged into Instagram to watch.
Show notes from Episode One. When You Should You Use IGTV vs. Regular Stories
New Instagram Features
- You can now use your stories to promote your IGTV episodes by adding a link to your new episodes. the link will show up once you publish your first episode. Unlike swipe up to visit an outside link, this does not require you to have 10,000 followers.
- Music Stickers – You can now add music to your stories with the new music sticker. You can search for music to match your message.
New LinkedIn Feature
- Just when you thought QR Codes were so 2008, Linked adds them as a major feature in their mobile app, they also have included a QR reader. I like this feature to get connected at in-person conferences.
New Facebook Features
- New GIF poll. You can add a poll in your Facebook feed with two choices of photos or GIFs. You can use this in your personal feed as well as brand pages.
New Twitter Feature
- You can now watch live video while continuing to browse your feed. This is good if you plan to watch the live stream of an event like my monthly Social Media Breakfast of Houston (#SMBHOU), where you can watch the feed and at the same time join in the hashtag conversation with those who are attending live. You can only use this feature on mobile.
Upcoming Events and Training
THURSDAY, July 12, 2018, 11 a.m. EST
Reputation: Turning Exceptional Service Into Outstanding Referrals (SureFire Local) – FREE
Managing your online reputation has become a job of its own as customers are able to write reviews at any time and from anywhere. Properly managed, your reputation can become your business's greatest marketing asset…left untreated, however, it can quickly become your greatest obstacle.
Some of the things you'll learn are:
- Using your biggest fans and positive reviews to drive more leads
- The value of engaging with reviewers online and crafting the best responses
- Promoting positive reviews to expand your audience and improve brand sentiment
- Getting new reviews on a regular basis – the HOW!
THURSDAY, July 12, 2018, 11 a.m. EST
PRSA NonProfit Section: Social Media: What is Working Right Now (PRSA, FREE TO MEMBERS, $200)
The digital landscape seems to change every day and keeping up with the strategies that are working right now seems downright impossible. In this webinar, you will learn how to keep on top of what actually matters in social media. You will learn a strategy to future proof your organization and hear how other organizations have used social media to build a community that has helped them to hedge against inevitable changes. Learn why most organizations don’t get the traction they had hoped for in social media and how you can circumvent their mistakes.
By the end of this webinar, participants will be able to:
- Explain which social media channels to choose for your mission.
- Define how to create a content marketing plan that helps you pivot through changes.
- Differentiate which tactics that make the most sense for your organization right now (Blogging, Podcasting, Video and Social Media Platforms, etc.).
- Identify tips to evaluate social media tools to increase your productivity.
FRIDAY, July 13, 2018, 9:30 a.m. ET
Going Live: How to Master Using Social Video (FREE and Live Stream)
The statistics back up the hype, with one-third of all online activity spent watching video. And vertical video is increasingly a part of the mix, with somewhere north of 45% of videos being watched on mobile devices.
Video is only going to get more important, with many companies looking to hire people with video creation skills as a part of their marketing toolkit. Even small business owners need quality video to stand out online. We will talk about the following:
- Getting started with video
- Planning what to say
- Find a place or two to film
- How to look natural on camera (know where to look, lighting)
- What platform should you use?
- What equipment do you need?
You can also follow along on Twitter with the #SMBHOU hashtag.