marketing Archives - Zoetica Media

Who Owns the Social Media Play: Marketing, PR or Advertising?

August 12, 2009 by Kami Huyse

Let me start by saying that each of the communication disciplines of marketing, public relations and advertising have strengths and weaknesses. One is not necessarily better than the other, they just have their inherent place.

MARKETING is great at putting together communication that gets results
PUBLIC RELATIONS is great at building and maintaining relationships, as well as creating informational content
ADVERTISING is great at creating compelling and entertaining content that could go viral

Valeria Maltoni has a great post read more...

PowerWomen and the Power 150: Women Make up Only 13 percent of Top Bloggers

July 23, 2007 by Kami Huyse

Before the ToddAnd's Power 150, the marketing and public relations set used now defunct PubSub to gauge their rank. Last year, I was perusing that list and noted that there were very few women in the top ranks of public relations and marketing bloggers. At that time I found that only 12 percent of the top 50 PR bloggers were women. Recently, I wondered if that were still the case. It turns out that only 13 percent of the Power 150 Top Marketing Blogs are women. I only included blogs that read more...