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Who Owns the Social Media Play: Marketing, PR or Advertising?

August 12, 2009 by Kami Huyse

  Let me start by saying that each of the communication disciplines of marketing, public relations and advertising have strengths and weaknesses. One is not necessarily better than the other, they just have their inherent place.  

  • MARKETING is great at putting together communication that gets results
  • PUBLIC RELATIONS is great at building and maintaining relationships, as well as creating informational content
  • ADVERTISING is great at creating compelling and entertaining content that could go viral
Valeria Maltoni has a great post read more...

Filed Under: Industry Trends Tagged With: Advertising, marketing, PR, social media

PowerWomen and the Power 150: Women Make up Only 13 percent of Top Bloggers

July 23, 2007 by Kami Huyse

  Before the ToddAnd's Power 150, the marketing and public relations set used now defunct PubSub to gauge their rank. Last year, I was perusing that list and noted that there were very few women in the top ranks of public relations and marketing bloggers. At that time I found that only 12 percent of the top 50 PR bloggers were women. Recently, I wondered if that were still the case. It turns out that only 13 percent of the Power 150 Top Marketing Blogs are women. I only included blogs that read more...

Filed Under: Conferences and Events, PowerWomen Tagged With: marketing, Public Relations

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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