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15 Questions to Build a Social Media Strategy Action Plan

November 19, 2015 by Kami Huyse

[Tweet "Great strategy always puts people first and tactics last."] The key to a great public relations or marketing campaign is great planning. People first. Tactics Last. We tend to do this in reverse, we see a great tactic and we quickly try to see how we can shoehorn it into what we are already doing (best case) or just do it as a one off (worst case). But tactics aren’t strategies and on their own will rarely move you down the field purposefully. A social media strategy action plan that hits it through the read more...

Filed Under: Strategy

Unraveling the Mystery of Edgerank on Facebook

February 29, 2012 by Kami Huyse

  via Wildfire’s Edgerank and Your Brand   Just as PageRank was used by Google to help people find the most relevant search, Facebook developed Edgerank to read more...

Filed Under: Industry Trends, Social Networks, Strategy Tagged With: Facebook

Social Media Powered Christmas Tree is Cool, But Where is the Call to Action?

December 13, 2011 by Kami Huyse

One of the more innovative “stunts” this Christmas Season is by Canadian Tire. They have a Christmas tree installed at Union Station, Toronto, that is powered by the “Christmas Spirit.”(See “How the Tree Works” below if you are interested).   They have designed a microsite that features a LiveStream of the Christmas tree with its 3,000 LED lights, and has social media bells and whistles like Facebook and Twitter share buttons and a nice map of Canada that read more...

Filed Under: SocIal Media Tactics, Strategy

The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid

November 17, 2011 by Kami Huyse

  Everything you need to know about risk and social media you can learn from Monty Python.   Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom.   Three Questions to Ask for Your Social Media Strategy  

  1. Who are You? Knowing who you are as an organization isn’t as easy as it sounds. You need to understand the culture of your company, read more...

Filed Under: Humor, Nonprofit and Cause Marketing, Strategy, Zoetica Talks DNA Tagged With: Humor, social media, Theory of Change

7 Ways to Get the Most Out of Social Media in a Disaster Zone #crisisdata

May 26, 2011 by Kami Huyse

Google Map of tornado path in Joplin, Mo.   I have a personal connection to Joplin, MO, where read more...

Filed Under: Crisis Communication, Strategy Tagged With: social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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