Great ideas are only as good as their implementation and planning. The Goal POST method of public relations and social media planning is a great way to both organize your thoughts and keep from making easy-to-avoid mistakes. It is also something you can complete in about an hour or two, and which can save you untold hours when you start implementing the plan. Here is an example of how the method looks in the context of the overall initiative, which includes Research, Planning, Implementation and read more...
The Social Media Marketing Mix: Is It Shaken or Stirred?
I am looking forward to participating in Houston’s IS Conference tomorrow on a panel at the end of the day. Maggie McDonald, who blogs her heart out at Mags Mac and Cheese, will be the moderator and I will be joined by fellow panelists Michael Garfield, Aimee Woodall, Esther Steinfeld, Jay Steinfeld and J.R. read more...
Five Steps to Strategic Social Media Management
Maturing in your use of social media requires a different way of thinking. Integrating social media into your communication practices is much more than getting a Facebook page, or starting to send out tweets on Twitter. You can see my full presentation on this topic below, After conducting quite a few social media efforts for a wide variety of clients, I have found the following five steps to be the most critical to overall success. What would you add to these? Five Steps to Strategic Social Media Management 1. Situation Audit: Know the Landscape Social media shouldn’t sit by itself. it should be integrated with read more...
Strategic Social Media Management
I am doing a teleseminar today with PRSA about how to strategically approach social media in a company or organization. I have included the outline and the presentation below. Situation Audit - Communication Audit - Charting - Environmental Scan
Overcoming Internal Objections - Get senior management involved - Cultural integration - Manage risk - Analyze opportunities Become a Reporter - Editorial strategy - Relational Objectives - Social Media Ecosystem Human resources - Social media team - Social media guidelines - Laws and regulations Measurement and Objectives - Setting measureable objectives - read more...
Anatomy of a Compelling Call to Action
Last week, in a post I wrote about How Twitter is Making us Lazy, Davina Brewer from @3HatsComm sharpened my thinking on why people often pass along information in social networks without taking action. She said (in part) that action needs to be compelling: I take action when action is warranted: when I feel compelled to comment, or RT read more...