|Cobalt salt shaker by Dasieedeb
The NewComm Forum, being held this year on April 20-23, 2010, in San Mateo, Calif., is quite simply the best social media conference I have attended out there for those that want to get in-depth knowledge and discussion around the issues of social media. It partners with the Society for communications Research to bring some of the top minds in social media together to learn from each other.
I attend a lot of conferences, and they all have their strengths and weaknesses. But I attend this conference to really learn and to get the latest cutting-edge research and information.
This year at NewComm, I have a pre-conference workshop (see the 9:30-12:30 time slot) with Zoetica partner Geoff Livingston on April 20th. We are going to do a half-day, in-depth session on integrating social media with your other communication tasks and even across departments. We are doing this work with lots of our clients, and have found a few tricks and processes that save time and get things done.
I am also doing a one-hour seminar with Beth Kanter on the first day of the conference, April 20th (See Session 403 in the Social CRM section). In this seminar we will be talking about how companies can use their “superpowers” to contribute to the community to affect change and, in the process, gain a competitive upper hand.
I have added the full descriptions of both sessions below, and have a discount code for you at the bottom of the post.
Pre-2: Building Integrated Social Media Campaigns: How to Leverage New Media in Existing Communication Plans
Social media is often approached as a separate discipline from traditional public relations and marketing. Too many times, social media campaigns are heavy on tactics and too light on strategic framework. While effectively engaging in social media requires a shift in thinking, it shouldn’t be considered in isolation from the strategic communications or marketing plan. This half-day seminar is designed to give participants the knowledge and tools they need to start incorporating social media into their public relations and marketing plans today and create innovative programs that align with both the organizational and communications objectives.
Participants of this workshop will:
- Learn how to incorporate social media into an overall strategic communications plan
- Examine strategic ways to get buy-in for the social media plan across the organization
- Gain the resources necessary to start engaging in social media immediately
- Achieve a clear understanding of how to measure success
- Look at real-world case studies with applicable strategies and techniques that can be adopted for your own online campaigns.
Session 403 – Lethal Generosity: How to Do Big Business By Doing Good
Wednesday, April 21 3:15pm – 4:15pm
Social good and corporate social responsibility are becoming oft-used strategies for companies looking to impress customers. But “lethal generosity”, a term originally coined by Shel Israel, goes beyond mere tactics and operates at the cultural level. Companies that are generous members of a community, are often seen as credible and influential. As such, they gain the upper hand over their competition in that community. Hear case studies of companies that have employed lethal generosity and the results that they get from doing so.
Save Money on NewComm Forum
But wait, you say, I would LOVE to come, but we have no budget, it is too soon, insert your excuse here…Maybe so, but I can ease the pain a little. Check out the latest event updates and save $300 on your registration with discount code NCF300.
Register here: NewComm Forum Registration
Photo Credit: Cool cobalt salt shaker by Dasieedeb