There was lots of talk today about Twitter's entry into the Android market with its own app. However, another interesting announcement was a tool to allow you to embed a tweet. Here is an example of a tweet about this new development that I made earlier today: Twitter's embeddable tweets feature should give it some branding and Google juice http://bit.ly/bqPI14read more...
What Makes a Video Go Viral?
It's the holy grail. Just this week a client asked me, "What makes a video go viral? Everyone wants to know the shortcut to a super-popular video. Heck, I want to know myself. One company that probably has a better idea than most is Visible Measures, a company whose business it is to measure viral video. They have a case study or two that you can read to give you a more scientific view of how stuff goes viral. I think that the key is to be remarkable, emotional, or very funny. You have to move people to say, read more...
How To: The Secrets for Gaming Twitter Are Free, and Why It Doesn’t Matter Anyway
Let me start by saying that I have never gamed Twitter to get more followers. Moreover, I am personally opposed to it, mostly because it makes no sense. More on that in a moment... So if you came to this page looking for a way to game Twitter, I will share it with you in a few seconds, courtesy of my friend Jim Turner (@Genuine). Jim read more...
Video Interview: Tips for Using a Blog to Enhance Your Business
Today I had breakfast with blogger and Tech PR expert Alan Weinkrantz at the Olmos Soda Fountain. Alan blogs at 3 Screens, PR Weblog and SATechBlog, and who once even used a blog to help sell his house. According to Alan, that blog continued to get media coverage, long after the house was sold. I interviewed him read more...