Online Press Rooms
A friend of mine asked me today what I know about online pressrooms. I happened to have a load of links about this since I researched it last year.
There are a few trends that I think are most important for an online press room:
1. Add contact info. I think most people don't want to do this, or take contact info off, because they get unwanted calls from the general public. In my old job, I got tons of calls from people that wanted a free house, usually with really sad stories. Still, you need to provide the info. I think Hallmark's Pressroom does read more...
Talk Like a Human
Ben Silverman is a blogger, turned reporter, turned public relations guy. I have been reading his e-newsletter for a couple of years now through e-releases.com.
On November 2, he wrote about an article in Forbes magazine that examines how blogs are able to carry out corporate character assassination and how corporations are fighting back.
Along with the Forbes article, which is a “must read,” Silverman had some tips for PR read more...
The New Public Relations? The funny thing about the new public relations is that it isn't new. If you take a trip around the bloggosphere, you will read post after post about how the new media will liberate the corporation and render the PR hacks extinct. There was a rash of them last summer touched off by a rant by Russell Beattle and others and then summarized by Tim Bray in his theory about the new public relations. However, I think that one big point wasn't adequately discussed in read more...