Gabé Leal has been quietly been building a movement of LinkedIn Livestreamers he has organized under the hashtag #LinkedInLivestreams. Every morning he publishes a list of the Livestreams for the day that he has been building with a mixture of grassroots word of mouth and old-fashioned networking. LinkedIn livestreaming is in its infancy, only recently opening up to a bigger pool of streamers, but it still takes a little bit of know how to get going, and Gabé is a video producer, which has made him a perfect figure to lead the charge. We are talking with Gabé about how to get a LinkedIn live stream account going, what kind of read more...
Navigating the Changing Online Landscape for Communicators
A few weeks ago I had the chance to sit down with Shel Holtz for his newly relaunched For Immediate Release podcast. I also was joined by friends Shonali Burke, President and CEO of Shonali Burke Consulting, Inc. and Dave Fleet, Senior Vice President at Edelman Digital. Subscribe: read more...
15 Questions to Build a Social Media Strategy Action Plan
[Tweet "Great strategy always puts people first and tactics last."] The key to a great public relations or marketing campaign is great planning. People first. Tactics Last. We tend to do this in reverse, we see a great tactic and we quickly try to see how we can shoehorn it into what we are already doing (best case) or just do it as a one off (worst case). But tactics aren’t strategies and on their own will rarely move you down the field purposefully. A social media strategy action plan that hits it through the read more...
Social Media Measurement That Works
In order to effectively use social media it is important to know how you will measure it’s success. Today is Social Media Day and the power of social media only lies in how likely it is to make someone act on the connections they make, the ideas they hear or the opportunities they see. It helps to have clear objectives so you know when your social media is working. It also helps to narrow down what to measure. In some ways, the digital environment gives us too much to measure. We have boiled it down to a framework that outlines the 5 read more...
Live Stream: Alternatives to Periscope and Meerkat
Live streaming isn’t new, but it’s time in mainstream adoption might have arrived. Periscope, which was bought by Twitter, is one of the live stream video apps that have popped up on the social media network scene this year. The other is Meerkat, which gained widespread awareness with early adopters at the South by Southwest Interactive festival in early March. Rumors have it that Meerkat read more...
