Live streaming isn’t new, but it’s time in mainstream adoption might have arrived. Periscope, which was bought by Twitter, is one of the live stream video apps that have popped up on the social media network scene this year. The other is Meerkat, which gained widespread awareness with early adopters at the South by Southwest Interactive festival in early March. Rumors have it that Meerkat read more...
Best Practices to Measure Social Media Now
Social Media measurement and ROI is a topic that we can’t learn enough about. Here are the five articles we created for the industry trade magazine PRNews last year. What topics about social media measurement would you like us to tackle in the column this year? Please let us know in the comments and we will try to get it done. Happy Reading! Create a Balance Sheet for the C-Suite How can you think like a C-Suite executive to get value from your social media? In this read more...
Five New Facebook Rules for 2015
Facebook Rule 1: Keep Up With the New Rules The first rule of Facebook as follows: As soon as you learn the rules, they will change. In fact, things change so often that elaborate hoaxes are often circulated to take advantage of people, like this one about privacy protection in exchange for a post. You can keep up with Facebook news on their newsfeed for Product News. The following rules are just some of the many changes that are happening at Facebook right read more...
Measuring the Return on Investment of Social Media
Return on Investment is one of the most hotly debated aspects of communication and especially social media measurement. But like any other department, social media demands resources. While it makes sense to measure soft numbers like social media’s impact on awareness, knowledge, interest, relevance, relationship, intent to purchase and more, it is also important to calculate true return on investment. There is a lot of talk about how companies and individuals can measure the return on investment of these channels, but very few have set up a system to regularly connect sales to social media activity. read more...
Lessons from AdventureCon14: Creating Content and Building Relationships
Last weekend, Julie Pippert and I had the honor of spending quality time with some of the most amazing women in the state of Texas at the third annual AdventureCon conference at SeaWorld San Antonio. This conference, which Zoetica helped found in 2012, has grown to about 30 bloggers, including the SeaWorld Wildside bloggers, who are competitively read more...
