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Live Stream: Alternatives to Periscope and Meerkat

June 18, 2015 by Kami Huyse

  Live streaming isn’t new, but it’s time in mainstream adoption might have arrived. Periscope, which was bought by Twitter, is one of the live stream video apps that have popped up on the social media network scene this year. The other is Meerkat, which gained widespread awareness with early adopters at the South by Southwest Interactive festival in early March. Rumors have it that Meerkat read more...

Filed Under: Industry Trends, Social Networks Tagged With: Broadcasting, images, Live stream, LiveStream, Meerkat, Periscope, UStream, Video

Best Practices to Measure Social Media Now

January 12, 2015 by Kami Huyse

Social Media measurement and ROI is a topic that we can’t learn enough about. Here are the five articles we created for the industry trade magazine PRNews last year. What topics about social media measurement would you like us to tackle in the column this year? Please let us know in the comments and we will try to get it done. Happy Reading! Create a Balance Sheet for the C-Suite How can you think like a C-Suite executive to get value from your social media? In this read more...

Filed Under: Measurement

Five New Facebook Rules for 2015

January 7, 2015 by Kami Huyse

Facebook Rule 1: Keep Up With the New Rules   The first rule of Facebook as follows: As soon as you learn the rules, they will change. In fact, things change so often that elaborate hoaxes are often circulated to take advantage of people, like this one about privacy protection in exchange for a post. You can keep up with Facebook news on their newsfeed for Product News. The following rules are just some of the many changes that are happening at Facebook right read more...

Filed Under: Featured, Industry Trends, Social Networking Guidelines

Measuring the Return on Investment of Social Media

August 12, 2014 by Kami Huyse

  Return on Investment is one of the most hotly debated aspects of communication and especially social media measurement. But like any other department, social media demands resources.  While it makes sense to measure soft numbers like social media’s impact on awareness, knowledge, interest, relevance, relationship, intent to purchase and more, it is also important to calculate true return on investment. There is a lot of talk about how companies and individuals can measure the return on investment of these channels, but very few have set up a system to regularly connect sales to social media activity. read more...

Filed Under: #SMBHOU, Measurement

Lessons from AdventureCon14: Creating Content and Building Relationships

June 30, 2014 by Kami Huyse

  Last weekend, Julie Pippert and I had the honor of spending quality time with some of the most amazing women in the state of Texas at the third annual AdventureCon conference at SeaWorld San Antonio. This conference, which Zoetica helped found in 2012, has grown to about 30 bloggers, including the SeaWorld Wildside bloggers, who are competitively read more...

Filed Under: Influencer Outreach

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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