Social Media measurement and ROI is a topic that we can’t learn enough about. Here are the five articles we created for the industry trade magazine PRNews last year.
What topics about social media measurement would you like us to tackle in the column this year? Please let us know in the comments and we will try to get it done.
Create a Balance Sheet for the C-Suite
How can you think like a C-Suite executive to get value from your social media? In this article we tell you how to take the valuable work you do and communicate it to the C-Suite in language they will understand.
It’s Time to Take Action on PR Standards
Learn all about new public relations and social media standards developed by the industry. Some of the best minds in the industry have developed standards and techniques that they are sharing with all of us for free. Check it out, then take the pledge to use the new standards.
How to Listen for the ‘Digital Echo’
Learn how to measure the impact of traditional media coverage in social media channels. If part of your job includes getting mainsteam media coverage (public relations), this will help you show your value across multiple channels. If you are someone who has given up hope on mainstream channels, this might change your mind. The article includes a case study.
How Communicators Can Get Started with PR Measurement
Here are some KPIs that we think you should be using to show your value in social media. Check out this article by Brian Green, then download the eBook.
How to Measure (and Manage) Reputation in Complex Environment
How do you measure your reputation online? In this article, we break it down for you step by step, showing that it is not only important, but downright criminal if you don’t measure.
Some great information with some good infographics to demonstrate it! Social media can be such a huge asset when used effectively nowadays. There’s no excuse not to give it a shot.