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Best Practices to Measure Social Media Now

January 12, 2015 by Kami Huyse

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Social Media measurement and ROI is a topic that we can’t learn enough about. Here are the five articles we created for the industry trade magazine PRNews last year.

What topics about social media measurement would you like us to tackle in the column this year? Please let us know in the comments and we will try to get it done.

Happy Reading!

Create a Balance Sheet for the C-Suite

How can you think like a C-Suite executive to get value from your social media? In this article we tell you how to take the valuable work you do and communicate it to the C-Suite in language they will understand.

table

 

 

It’s Time to Take Action on PR Standards

Learn all about new public relations and social media standards developed by the industry. Some of the best minds in the industry have developed standards and techniques that they are sharing with all of us for free. Check it out, then take the pledge to use the new standards.

Pledge to Support Public Relations Research Standards

 

 

How to Listen for the ‘Digital Echo’

Learn how to measure the impact of traditional media coverage in social media channels. If part of your job includes getting mainsteam media coverage (public relations), this will help you show your value across multiple channels. If you are someone who has given up hope on mainstream channels, this might change your mind. The article includes a case study.

Chart

How Communicators Can Get Started with PR Measurement

Here are some KPIs that we think you should be using to show your value in social media. Check out this article by Brian Green, then download the eBook.

public relations measurement

 

 

How to Measure (and Manage) Reputation in Complex Environment

How do you measure your reputation online? In this article, we break it down for you step by step, showing that it is not only important, but downright criminal if you don’t measure.

Gossip

Filed Under: Measurement

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Comments

  1. Jordan says

    May 27, 2015 at 8:07 am

    Some great information with some good infographics to demonstrate it! Social media can be such a huge asset when used effectively nowadays. There’s no excuse not to give it a shot.

Trackbacks

  1. Social Media Measurement Resources for Associations | Mizz Information says:
    July 9, 2015 at 7:00 am

    […] Best Practices to Measure Social Media Now […]

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Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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