If you’re a consultant, coach, or small business owner, getting new clients or customers in the door is as important as keeping the ones you already have. Existing ones provide ongoing revenue, while getting new ones is vital for growth.
New customer acquisition ideas run the gamut from email marketing, social media advertising, and influencer partnerships, to collaborations and more. One of the best ways is through referrals from happy clients, partners, or fellow professionals.
But what if read more...
These Marketing Mistakes Could Cost You $1000s
“Learn from the mistakes of others. You can't live long enough to make them all yourself.”
– Eleanor Roosevelt
Being in business means you’ll inevitably make some mistakes. But certain mistakes are harder to swallow than others, like the ones Zoetica Media founder Kami Huyse warns about in her recent Smart Social Mastery Tips livestream. She wishes someone had advised her what to look out for years ago when she was starting out.
Do-It-Yourself to the Extreme Is a Mistake
Being willing to roll up your sleeves is a necessary trait for consultants and read more...
Future-Proof Your Social Media Strategy With These 6 Steps
A few years ago Zoetica Media founder Kami Huyse was asked how she manages to show up all over social media to promote her own brand while at the same time serving clients at her agency. What they really wanted to know was, "did she ever sleep?"
It was an excellent question, leading Kami to sit down with a bunch of sticky notes to map out the pathway she’d taken, identifying several key steps. 📝
This sticky path eventually formed the basis of the free Pathway to Social Media Mastery she shares with PR and marketing professionals and clients.
Demonstrating how to stand out read more...
The Power of AI for Creators
Not a day goes by when social networks and news sites aren’t flooded with information about artificial intelligence. It ranges from forecasting a promising future where AI makes previously untreatable diseases a thing of the past and helps combat climate change, to painting a far less read more...
Book Launch Marketing 101 for Experienced and First-Time Authors
Writing a book can be one of the best ways to share your ideas with the world. It showcases your expertise and can serve as a credibility tool for your business. In a recent livestream, Zoetica Media founder Kami Huyse shared the approach she’s using for the launch of The Most Amazing Marketing Book Ever, a book featuring insights from 35 top marketing experts from across the world. Standing Out in the Crowd by Caring About Your Audience “One of the biggest problems with book launching in read more...
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