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5.5 Ways To Build Relationships That Convert

August 1, 2016 by Kristi Reddell

Social media is a great way to build a community around your brand. But how do you do it? And even if you do, how does it convert into money for both you and your business? Our speaker this month, John Sparks has successfully built and monetized a community of followers for his own business and has taught others how to do the same with theirs. During our conversation with John, we heard how he grew his Twitter account, organically, from less than 800 followers to almost 200,000 followers in just two years and how you can do the same. This month, our speaker, John Sparks gives you tips he has used in his social media strategy to build read more...

Filed Under: #SMBHOU, Featured

Video is Taking Over, Are You Ready for the Revolution?

March 4, 2016 by Kristi Reddell

Everyone is talking about video in 2016, but the real question is: are you ready for the video revolution that has already begun to take over every social channel like a storm?

Everyone is talking about video in 2016, but the real question is: are you ready for the video revolution that has already begun to take over every social channel like a storm? In this summer's earning call, Facebook Founder and CEO, Mark Zuckerberg, said, “If you go back ten years, most of how people communicated was through text. We’re entering into a period where that’s increasingly going to be video and we’re seeing huge growth there.” And the numbers have begun to show how video is taking over every aspect of social media, blogging, etc.. In November 2015, Facebook reported 8 billion daily video views (and in April 2015, the same read more...

Filed Under: #SMBHOU, Featured Tagged With: SMBHOU

Why You Need a Powerful, Engaged Twitter Account

December 27, 2015 by Kristi Reddell

why you need a engage twitter account

The use of Twitter for business is a growing trend, but many people just broadcast their content and forget that it can also be a engagement platform. However, it can seem hard to authentically connect with your customers there. However, contrary to some media reports, Twitter isn’t dead and can still be a vital part of a digital strategy for your business. Taking Twitter to the next level is all about how you harness the power of one of the best platforms online to grow your brand and connect with a vibrant community. Madalyn Skylar, creator of the #TwitterSmarter podcast and Twitter read more...

Filed Under: #SMBHOU, Featured Tagged With: SMBHOU

Managing Global Crisis Communication Like A Pro

November 17, 2015 by Kristi Reddell

Editor's Note: The terrorist attacks on Paris came one month after we held this event in Houston. We send out our condolences to the Consulate General of France in Houston Sujiro Seam, his staff and the people of France. We have included a few of the tweets that the consulate and Sujiro have made to address the tragedy in this article. Houston has the third-largest consular corps in the nation after New York and Los Angeles with 94 consulates. Social media is an important global crisis communication vehicle for consulates with both their own citizens as well as the citizens of the countries in which they serve. They are a read more...

Filed Under: #SMBHOU, Crisis Communication, Featured

Six Tips to Rock Social Media for Live Events

September 23, 2015 by Kristi Reddell

Betsy Ellison has helped successfully build a strong online community that interacts year-round with Rodeo Houston. Learn how social media is an essential component to their strategy.

Social media is almost an essential component of any event, large or small. But for an event the size of the Houston Livestock Show and Rodeo, it is critical. How can such a huge event with so many moving parts successfully build a strong online community that interacts year-round? Betsy Ellison, the Manager, Social Media Manager for the Houston Livestock Show and Rodeo has helped to do that and more with the various social media channels for this huge traditional Houston event, with over half a million collective followers. Betsy shared with us how she does it as the sole social media read more...

Filed Under: #SMBHOU, Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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