Photo by Shashi Bellamkonda One of the things that we love to hear from our clients at Zoetica is clarity of vision. This is exactly what happened early last summer when Wendy Harmon , who heads up the social media effort for the American Red Cross, came to us with an opportunity to make a difference. She had been personally convinced during some experiences she had during the Haitian read more...
I Don’t Have Time to Google You: Micro Fame Breeds Arrogance
I saw this tweet today. And while it was penned by someone who, in general, has been pretty approachable, all I could think was, “How arrogant.” I purposefully did not add this person’s name to the tweet because this isn’t really about calling someone out, but more about the dangers of fame, both real fame (celebrities), or microfame (social media type). I get that when you have a modicum of Internet fame that people are always hassling you to do things for them. But then again, they are the read more...
5 Cs that businesses should consider to avoid business disaster online
Anjuan Simmons and I conducted a CORE Conversation at SxSW Interactive this year called: How Social Media Can Destroy Your Business Model. I will quickly outline the five ideas that we had. The audience had many more, plus lots of questions and feedback. We also discussed a number of case studies, which you can look at in the Slideshare presentation I have embedded at the end of this post that we developed to accompany the discussion.
You can also look at the transcript of the Twitter conversation, with the hashtag read more...
You’d better have a hose if you want to put out the fire
Guest post by Beth Harte I’ve always wanted to use that title for a post! It’s the title of one of my favorite books on crisis communications by Rene Henry. Rene was a member of the Philadelphia PRSA when I first met him and bought his book. Even though it’s 8-9 years old, “You’d better have a hose…” is chock full of case studies and examples of crisis situations that read more...
Stinging bees leave scars
Guest post by Lauren Vargas Kami has some incredibly talented ladies lined up to guest post for the next couple of weeks. So talented, I must admit, that writing the first guest post is a a bit intimidating. I asked my significant other (also a fan of Kami's blog) what topic I should address. His response was, "my favorite posts by Kami are those where she comes up with something 'simple' and gives importance to it." Right on. "Whoever is out of patience is out of possession of his soul. Men must not turn into read more...
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