I sat down with John "Pat" Philbin, APR, Ph.D., former Director of External Affairs at the Federal Emergency Management Agency (FEMA). For Immediate Release Interview has posted the full audio of the interview with Pat Philbin simultaneously. I have to admit that I also was pretty hard on FEMA about its staged press conference on October 23rd. It seemed to me at the time to be a junior mistake. So, when I heard that a senior communicator was found culpable, I questioned the ethics of the organization read more...
Advertising in Disguise: Cough up a Few Million and Call It Social Media
I finally had a chance to read a few back issues of PR Week, they have been sending them to me as a promotion, and I saw an article about a new "social networking site" called Connecting with Cookies.
Cookies offer sweet way for ladies to connect with friends."Can they really be serious?
More scary is that the campaign has a $2 to $3 million budget.
The campaign included read more...
Astroturfing and the American Way: A Code of Ethics for the Choir to Live By
Is unethical behavior just a part of the human condition?
- A Techcrunch contributing author outlines the secrets of manipulating online videos to push them to become viral, with one technique using employees to have fake arguments in YouTube comment streams
- A move by the Target Rounders program in Facebook to minimize the growth of the Rounders brand over the Target brand, read more...
When Values and Policies Don’t Match: WaMU Sends Soldier to War Without Cash
Picture this, a soldier is getting ready to go to Iraq for 400 days and realizes that he is out of money. He does what most of us would do, he calls Mom and Dad and asks them to put a few hundred dollars in his bank account. However, when his Dad goes to deposit the money the bank says "No." They explain that the account is closed because it was overdrawn by 98 cents (less than $1 US), plus a $5 bank charge. The father explains the circumstances, but rather than re-open the account they suggest he opens a NEW account. Which won't get the read more...
It’s About Building Relationships, Not About ‘Posing as a Typical User’
"Make new friends and keep the old..." It was a song I learned as a child, but it rings true and is especially true in this interconnected Web we call social networking. If you don't know him yet, meet Rob La Gesse, a blogger who I had the pleasure of meeting when he complained about a client. He is my personal reminder about how social media networking should function. He also came out today read more...
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