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Standardized or Custom Blogger Outreach Campaigns? Weighing the Risk

December 16, 2008 by Kami Huyse

If you follow me on Twitter you will see that I interact frequently. I have found and shared a lot of resources there and made and connections that would have taken much longer through just blogging and commenting. It's a great tool, but it also can fuel controversy. The Twitter Mob Over the past few months there have been a number of controversies that have sprung up through Twitter that have led to interesting discussions, but may have been overblown in their black and white knee-jerk reaction. The format allows anyone to quickly post an opinion that can be virally spread across multiple read more...

Filed Under: Crisis Communication Tagged With: social media

You’re Fired: 7 Public Relations Tips for HR Managers in an Age of Layoffs

December 9, 2008 by Kami Huyse

  It's pretty bad out there right now. The unemployment rate in the US is at 6.7 percent, with half a million jobs lost in November alone. This is the worst rate since 1993, the year before I graduated from college. In this environment, many employers are having to slash large swaths of jobs, and with it comes the human tendency to go read more...

Filed Under: Crisis Communication Tagged With: Public Relations

Immortality-Live on through others

October 15, 2008 by Lauren Vargas

By Lauren Vargas My Reader is jammed with articles about the economy-how we can succeed in this economy and perils that will occur due to this economy. I am positive you are encountering the same barrage of opinions and fear-induced advice. Lack of control over our financial stability (something you never had) is frightening. There are things we can do to improve our good fortune in these uncertain times. Fellow guest blogger, Shonali Burke, addresses how read more...

Filed Under: Crisis Communication, Guest Post

Out of the Blue: A Chance to Serve and Learn

September 11, 2008 by Kami Huyse

Just like today, seven years ago it was a blue and sunny day in Arlington, VA., just minutes from the Pentagon, where I lived at the time. I couldn't have imagined what would unfold that day. Today, I live in Houston, and just like that day seven years ago, a storm is brewing just out of sight.  Of course, this time it is Hurricane Ike that is bearing down, and again, I have no idea what to expect over the next 48 hours. Except for one thing. I know that in the aftermath of the storm, the Red Cross will be there. I have shared my read more...

Filed Under: Crisis Communication, Nonprofit and Cause Marketing, Personal Tagged With: volunteer

The 3 Rs of Crisis Management

August 21, 2008 by Kami Huyse

I am speaking today to the SW Leadership District for the Boys and Girls Club. The presentation beloow is meant for non communication professionals and newbies to crisis management. It covers the three stages of crisis management:

  • Research Response Recovery
Each stage is as important as the others and requires its own set of rules and approaches. read more...

Filed Under: Crisis Communication

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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