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You’re Fired: 7 Public Relations Tips for HR Managers in an Age of Layoffs

December 9, 2008 by Kami Huyse

  It's pretty bad out there right now. The unemployment rate in the US is at 6.7 percent, with half a million jobs lost in November alone. This is the worst rate since 1993, the year before I graduated from college. In this environment, many employers are having to slash large swaths of jobs, and with it comes the human tendency to go read more...

Filed Under: Crisis Communication Tagged With: Public Relations

Immortality-Live on through others

October 15, 2008 by Lauren Vargas

By Lauren Vargas My Reader is jammed with articles about the economy-how we can succeed in this economy and perils that will occur due to this economy. I am positive you are encountering the same barrage of opinions and fear-induced advice. Lack of control over our financial stability (something you never had) is frightening. There are things we can do to improve our good fortune in these uncertain times. Fellow guest blogger, Shonali Burke, addresses how read more...

Filed Under: Crisis Communication, Guest Post

Out of the Blue: A Chance to Serve and Learn

September 11, 2008 by Kami Huyse

Just like today, seven years ago it was a blue and sunny day in Arlington, VA., just minutes from the Pentagon, where I lived at the time. I couldn't have imagined what would unfold that day. Today, I live in Houston, and just like that day seven years ago, a storm is brewing just out of sight.  Of course, this time it is Hurricane Ike that is bearing down, and again, I have no idea what to expect over the next 48 hours. Except for one thing. I know that in the aftermath of the storm, the Red Cross will be there. I have shared my read more...

Filed Under: Crisis Communication, Nonprofit and Cause Marketing, Personal Tagged With: volunteer

The 3 Rs of Crisis Management

August 21, 2008 by Kami Huyse

I am speaking today to the SW Leadership District for the Boys and Girls Club. The presentation beloow is meant for non communication professionals and newbies to crisis management. It covers the three stages of crisis management:

  • Research Response Recovery
Each stage is as important as the others and requires its own set of rules and approaches. read more...

Filed Under: Crisis Communication

Exclusive: Former FEMA External Affairs Head John Pat Philbin Sets the Record Straight About “Fake” Press Conference

January 9, 2008 by Kami Huyse

I sat down with John "Pat" Philbin, APR, Ph.D., former Director of External Affairs at the Federal Emergency Management Agency (FEMA). For Immediate Release Interview has posted the full audio of the interview with Pat Philbin simultaneously. I have to admit that I also was pretty hard on FEMA about its staged press conference on October 23rd. It seemed to me at the time to be a junior mistake. So, when I heard that a senior communicator was found culpable, I questioned the ethics of the organization read more...

Filed Under: Community Building, Crisis Communication, Industry Trends

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Hacks to Create Social Media in Less Time, Part 5: Creator
  • Master Social Media to Create More Business Leads to Grow Your Influence, Part 4: Architect
  • How to Expertly Style Your Photos and Videos for Social Media
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 3: Connector
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 2: Explorer

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