As we all get more comfortable sharing our thoughts on social media, business owners are getting a lot more comfortable striking back. Usually these reactions don’t turn out so well and can lead to national attention, and not the good kind. In order to learn, I have kept a PR Worst file filled with all kinds of difficult, sticky and unbelievable situations. One of the things I have learned from all of these online crisis situations is that it is always better to respond read more...
Study: A Month Later, Is TechCrunch Less Relevant without Michael Arrington?
Photo Credit: TechCrunch on Flickr On the week that Searchmetrics launched its social media search database, Searchmetrics essentials, the popular technology blog TechCrunch was undergoing some read more...
How to Recover When Rumors About Your Brand Go Viral and Become Urban Legend
How does the average person know if an urban legend is true or false? It has happened to all of us. You get an email from a parent, a friend, the guy who likes to send jokes. Usually it looks something like the image of the email below which claims Tyson Foods is eliminating the American Labor Day holiday for the Muslim Eid Al-Fitr holiday. Usually it claims that the company in question read more...
7 Ways to Get the Most Out of Social Media in a Disaster Zone #crisisdata
Google Map of tornado path in Joplin, Mo. I have a personal connection to Joplin, MO, where read more...
Red Cross Builds a Framework for Crisis Response in the 21st Century
Photo by Shashi Bellamkonda One of the things that we love to hear from our clients at Zoetica is clarity of vision. This is exactly what happened early last summer when Wendy Harmon , who heads up the social media effort for the American Red Cross, came to us with an opportunity to make a difference. She had been personally convinced during some experiences she had during the Haitian read more...
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