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How to Handle Online Criticism of Your Business or Organization

August 9, 2013 by Kami Huyse

As we all get more comfortable sharing our thoughts on social media, business owners are getting a lot more comfortable striking back. Usually these reactions don’t turn out so well and can lead to national attention, and not the good kind. In order to learn, I have kept a PR Worst file filled with all kinds of difficult, sticky and unbelievable situations. One of the things I have learned from all of these online crisis situations is that it is always better to respond read more...

Filed Under: Best Ranked Posts, Crisis Communication, SocIal Media Tactics Tagged With: business

Study: A Month Later, Is TechCrunch Less Relevant without Michael Arrington?

October 13, 2011 by Kami Huyse

Photo Credit: TechCrunch on Flickr     On the week that Searchmetrics launched its social media search database, Searchmetrics essentials, the popular technology blog TechCrunch was undergoing some read more...

Filed Under: Cool Tools, Crisis Communication, Industry Trends, SocIal Media Tactics

How to Recover When Rumors About Your Brand Go Viral and Become Urban Legend

August 23, 2011 by Kami Huyse

  How does the average person know if an urban legend is true or false?   It has happened to all of us. You get an email from a parent, a friend, the guy who likes to send jokes.   Usually it looks something like the image of the email below which claims Tyson Foods  is eliminating the American Labor Day holiday for the Muslim Eid Al-Fitr holiday.   Usually it claims that the company in question read more...

Filed Under: Crisis Communication Tagged With: Holiday, Public Relations

7 Ways to Get the Most Out of Social Media in a Disaster Zone #crisisdata

May 26, 2011 by Kami Huyse

Google Map of tornado path in Joplin, Mo.   I have a personal connection to Joplin, MO, where read more...

Filed Under: Crisis Communication, Strategy Tagged With: social media

Red Cross Builds a Framework for Crisis Response in the 21st Century

November 15, 2010 by Zoetica Media

Photo by Shashi Bellamkonda One of the things that we love to hear from our clients at Zoetica is clarity of vision. This is exactly what happened early last summer when Wendy Harmon , who heads up the social media effort for the American Red Cross, came to us with an opportunity to make a difference. She had been personally convinced during some experiences she had during the Haitian read more...

Filed Under: Crisis Communication, Portfolio

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Hacks to Create Social Media in Less Time, Part 5: Creator
  • Master Social Media to Create More Business Leads to Grow Your Influence, Part 4: Architect
  • How to Expertly Style Your Photos and Videos for Social Media
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 3: Connector
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 2: Explorer

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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