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Ice, Ice Baby! Deconstructing a Viral Video Meme

February 13, 2014 by Kami Huyse 7 Comments

Durham Academy Weather Announcement

Who says that crisis communication has to be boring? For those of you stuck inside with kids home from school today, take this lesson from Durham Academy. Lighten up! If you are a digital marketer or public relations professional, you have to see this video. The Durham Academy Head of School Michael Ulku-Steiner and Assistant Head of School/Upper School Director Lee Hark announced that school would be closed Feb. 13, 2014, in a very unusual way. They had this predictable popup message on the website (though many read more...

Filed Under: Crisis Communication, SocIal Media Tactics

How to Handle Online Criticism of Your Business or Organization

August 9, 2013 by Kami Huyse

As we all get more comfortable sharing our thoughts on social media, business owners are getting a lot more comfortable striking back. Usually these reactions don’t turn out so well and can lead to national attention, and not the good kind. In order to learn, I have kept a PR Worst file filled with all kinds of difficult, sticky and unbelievable situations. One of the things I have learned from all of these online crisis situations is that it is always better to respond read more...

Filed Under: Best Ranked Posts, Crisis Communication, SocIal Media Tactics Tagged With: business

Study: A Month Later, Is TechCrunch Less Relevant without Michael Arrington?

October 13, 2011 by Kami Huyse

Photo Credit: TechCrunch on Flickr     On the week that Searchmetrics launched its social media search database, Searchmetrics essentials, the popular technology blog TechCrunch was undergoing some read more...

Filed Under: Cool Tools, Crisis Communication, Industry Trends, SocIal Media Tactics

How to Recover When Rumors About Your Brand Go Viral and Become Urban Legend

August 23, 2011 by Kami Huyse

  How does the average person know if an urban legend is true or false?   It has happened to all of us. You get an email from a parent, a friend, the guy who likes to send jokes.   Usually it looks something like the image of the email below which claims Tyson Foods  is eliminating the American Labor Day holiday for the Muslim Eid Al-Fitr holiday.   Usually it claims that the company in question read more...

Filed Under: Crisis Communication Tagged With: Holiday, Public Relations

7 Ways to Get the Most Out of Social Media in a Disaster Zone #crisisdata

May 26, 2011 by Kami Huyse

Google Map of tornado path in Joplin, Mo.   I have a personal connection to Joplin, MO, where read more...

Filed Under: Crisis Communication, Strategy Tagged With: social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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Digital PR & Social Media Guidebook – Contributing Author

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