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Microsoft/Edelman Blogger Outreach Program Starts Firememe

January 3, 2007 by Kami Huyse

In a blogger outreach move that has become pretty typical, Microsoft (through its PR firm Edelman) has given out about 90 laptops loaded with the new Windows Vista operating system for evaluation. In response to a post by Long Zheng, a firememe was sparked discussing whether accepting the evaluation computers is ethical and if read more...

Filed Under: Crisis Communication, Featured

5 Tips to Avoid Comment Hell: Dealing with Trolls

October 3, 2006 by Kami Huyse

Troll de internet. Originally uploaded by And the glory of the Lord. Today I learned that Verizon has launched a group blog that will center on telecomm policy. Of course the jury is still out on how effective and cohesive a blog with eight authors will be, but is should be interesting Here read more...

Filed Under: Crisis Communication

Prevention: Avoiding a “Firememe”

June 13, 2006 by Kami Huyse

Fire Originally uploaded by mauja. Todd Defren wrote a great post laying out the life cycle of a “firememe,” or a crisis caused by a negative post about your company that spirals out of control. Basically, it boils down to having a good customer service system that actually tracks and responds to widespread complaints. If you have a customer service call read more...

Filed Under: Crisis Communication, Featured

Crisis Communication Planning: An essential part of reputation management

January 4, 2006 by Kami Huyse

The families of 13 miners trapped in the Sago Coal Mine in West Virginia were told that 12 miners survived and only one died. It turns out that the opposite was true; only one survived and is in critical condition. Clearly the International Coal Group, the company who owns the mine, did not have an adequate crisis communications plan. A crisis plan would include a chain-of-command to ensure that incorrect, and potentially harmful, misinformation was not released. It would also include a strategy to communicate effectively with employees, victim’s families, the media and government officials. Almost nothing is as harmful to affected read more...

Filed Under: Crisis Communication

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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