Troll de internet. Originally uploaded by And the glory of the Lord. Today I learned that Verizon has launched a group blog that will center on telecomm policy. Of course the jury is still out on how effective and cohesive a blog with eight authors will be, but is should be interesting Here read more...
Prevention: Avoiding a “Firememe”
Fire Originally uploaded by mauja. Todd Defren wrote a great post laying out the life cycle of a “firememe,” or a crisis caused by a negative post about your company that spirals out of control. Basically, it boils down to having a good customer service system that actually tracks and responds to widespread complaints. If you have a customer service call read more...
Crisis Communication Planning: An essential part of reputation management
The families of 13 miners trapped in the Sago Coal Mine in West Virginia were told that 12 miners survived and only one died. It turns out that the opposite was true; only one survived and is in critical condition. Clearly the International Coal Group, the company who owns the mine, did not have an adequate crisis communications plan. A crisis plan would include a chain-of-command to ensure that incorrect, and potentially harmful, misinformation was not released. It would also include a strategy to communicate effectively with employees, victim’s families, the media and government officials. Almost nothing is as harmful to affected read more...
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