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Twitter: Crisis Case Studies, Useful Applications and a Beer

November 8, 2007 by Kami Huyse

  In the history of this blog, I don't believe I have ever posted an entire e-mail verbatim. However, I got this e-mail today from the makers of Twitter filled with crisis communication case studies, useful applications and fun stuff too. I had to share it. Making Twitter More Useful There have been raging wildfires and rumbling earthquakes inspiring avalanches of Twitter updates over the last few weeks out here on the West Coast of the US. In Tumultuous times, people turn to Twitter. In fact, there's read more...

Filed Under: Cool Tools, Crisis Communication

Communication in a Crucible: Imagination vs. Image Control During California Fires

November 1, 2007 by Kami Huyse

  Early this week, I got a call from the Daily Dog asking me to comment on the communication efforts surrounding the recent wildfires in California. Today, my op-ed was published in the Barks and Bites section of the Daily Dog. My thesis: There read more...

Filed Under: Crisis Communication, Zoetica Talks DNA

Akon’s Song a PR Move? Blame it on Me

August 8, 2007 by Kami Huyse

  In the world of crisis communication, we tell our clients to be sincere in their apologies and to get out in front to tell our side of the story. It seems that hip-hop artist Akon has taken part of that advice in his new song,  "Sorry, Blame It on Me." It's a catchy tune, and includes an apology to his "girl," his mother mother and his fans. Earlier this year Akon engaged in a lewd act onstage with a 15-year-old girl, causing read more...

Filed Under: Crisis Communication, Industry Trends

No Comment, No Dice: Investigative Reporter Shares Why You Should Confess

June 11, 2007 by Kami Huyse

The basics of crisis communication are to admit you have a problem, made a mistake, or are overwhelmed by a situation; make any necessary apologies; and take immediate action to fix the problem. The reporters that uncover these "problems" can often show up on your doorstep at a moments notice, making it easy for some in management, and even PR, to lose their cool. So, what can be done to make it a little more constructive when bad news descends on an organization? To find out, we turned our camera onto Brian Collister, a News 4 read more...

Filed Under: Crisis Communication, Industry Trends

Interview: Red Cross Seeks Bloggers as Volunteers

June 6, 2007 by Kami Huyse

Yesterday, I had a chance to sit down with Ike Pigott, who is the communications director for the American Red Cross’s Southeast region.  He also is a blogger at Occam's RazR. Under Ike's direction, the Red Cross is starting to use blog engines to communicate critical information to the media and the general public in the midst of a disaster situation.  And the volunteers don't have to be in the field to participate. Online Videos by Veoh.com Shel Holtz also interviewed Ike a few days ago, so if the 3 minute video isn't enough for you, you can listen to read more...

Filed Under: Crisis Communication, SocIal Media Tactics

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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