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Amplify Your Brand with the Power of Livestreaming

July 24, 2024 by Andrea Weckerle

Are you looking for a proven method to boost awareness, increase engagement, and amplify your business's message? 🎯Then consider livestreaming! Whether you’re a passionate-led entrepreneur, a service-based business, a small business, a nonprofit, or an internal communications team, it’s a great way to achieve these goals.

Zoetica Media founder Kami Huyse recently sat down with digital marketing professional and experienced livestreamer Anh Nguyen to share insights and best practices about the power of read more...

Filed Under: #SMBHOU, Connect Tagged With: community, Community Building, Livestreaming, Livestreams

Building Bridges, Not Walls: Choosing Collaboration Over Competition

June 5, 2024 by Andrea Weckerle

In today's fast-paced digital landscape, consultants and coaches work hard to get attention and gain market share. In her recent reflections on content creation and community building, Zoetica Media founder Kami Huyse sheds light on why she refuses to take a "survival of the fittest" approach, instead preferring to let her work speak for itself and create a collaborative environment with her clients and even her competitors.  Create a Mutually Beneficial Relationship with Your Audience “One of the things that I've heard a lot of ‘gurus’ talk about is don't give read more...

Filed Under: Community Building, Connect, Featured Tagged With: Connect, Ethics, social media, Social media for business

Social Media Breakfast of Houston Celebrates 15 Years of Community, Connection, and Growth! 

May 16, 2024 by Andrea Weckerle

From its humble beginnings in 2009 at The Coffee Groundz to its current home at Impact HUB Houston, Social Media Breakfast of Houston has navigated both highs and lows, all the while serving the greater Houston area as a community-building powerhouse.

Share in its 15th anniversary celebration featuring SMBHOU co-founders Kami Huyse and read more...

Filed Under: #SMBHOU, Community Building, Featured Tagged With: Community Building, leadership

Confessions of a Reluctant Self-Promoter (And Why Today I Embrace Careful Self-Disclosure) 

May 1, 2024 by Kami Huyse

I hate talking about myself. I hate it. A lot. I hate self-promotion, I hate telling you how great I am and all of the cool things I've done. It's something that I've always struggled with personally. I even have a hard time writing a bio for my website or submitting one to event organizers who invite me to give a talk. The Notion of “Personal Branding” Started Getting Under My Skin Years Ago My dislike of self-promotion reached a climax in 2006. That’s when TIME magazine announced that “YOU” were the Person of the Year. I had been read more...

Filed Under: Community Building, Featured, Smart Social Secrets Tagged With: Connect, Mindset

From Dream to Reality: How to Become a Published Author

April 24, 2024 by Andrea Weckerle

If you’ve always dreamed of being a published author but didn’t think it could ever happen, this month’s Houston Social Media Breakfast shows you the simple process you can take to add the title “book author” to your resume!  D. Scott Smith, author of several books including Business Networking: A Scientific Method, co-host of the podcast read more...

Filed Under: #SMBHOU, Create, Featured Tagged With: Create, SMBHOU

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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