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Confessions of a Reluctant Self-Promoter (And Why Today I Embrace Careful Self-Disclosure) 

May 1, 2024 by Kami Huyse

I hate talking about myself. I hate it. A lot. I hate self-promotion, I hate telling you how great I am and all of the cool things I've done. It's something that I've always struggled with personally. I even have a hard time writing a bio for my website or submitting one to event organizers who invite me to give a talk. The Notion of “Personal Branding” Started Getting Under My Skin Years Ago My dislike of self-promotion reached a climax in 2006. That’s when TIME magazine announced that “YOU” were the Person of the Year. I had read more...

Filed Under: Community Building, Featured, Smart Social Secrets Tagged With: Connect, Mindset

From Dream to Reality: How to Become a Published Author

April 24, 2024 by Andrea Weckerle

If you’ve always dreamed of being a published author but didn’t think it could ever happen, this month’s Houston Social Media Breakfast shows you the simple process you can take to add the title “book author” to your resume!  D. Scott Smith, author of several books including Business Networking: A Scientific Method, co-host of the podcast read more...

Filed Under: #SMBHOU, Create, Featured Tagged With: Create, SMBHOU

Insights from Two Entrepreneurs on Building and Elevating Your Personal Brand

April 19, 2024 by Andrea Weckerle

When you’re an entrepreneur, consultant, or small business owner, building your own brand is crucial for establishing credibility, trust, and recognition within your industry. A strong personal brand sets you apart from competitors, provides opportunities for networking, collaborations, and long-term career growth, and helps you attract clients or customers.

At a recent Houston Social Media Breakfast, host Jennifer Texada spoke with read more...

Filed Under: #SMBHOU, Featured Tagged With: Branding, women

The Indelible Power of Community Building 

December 7, 2023 by Andrea Weckerle

As the CEO of Zoetica Media and creator of Smart Social Secrets, Kami Huyse is widely respected as a social media marketing and public relations expert. One of the main things she credits with her success is community building. In fact, she lists it first in her LinkedIn profile. In a recent appearance on The Experience Live with Russ & Scott, she and co-hosts read more...

Filed Under: Community Building, Featured Tagged With: community, Community Building, Connect, LinkedIn, social media

How Every-Sized Business Can Tap Into the Power of Influencer Marketing

November 15, 2023 by Andrea Weckerle


Journalists used to be one of the few conduits through which brands could gain market exposure. Today, thanks to the proliferation of social networks, brands have more options than ever, with influencer marketing among the most powerful.

John Pacini, Managing Director of Everyday Health Group's Mom Media division and co-creator of the Mom 2.0 Summit, recently read more...

Filed Under: #SMBHOU, Featured, Industry Trends Tagged With: influencers, SMBHOU, Social media for business, trends

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

Recent Posts

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