When it comes to artificial intelligence, communication professionals are often filled with either excitement or apprehension. On the one hand, AI is hailed as a revolutionizing tool that can enhance efficiency by speeding up and simplifying analytical, strategy, and execution processes. On the other hand, it is viewed as a quagmire that can perpetuate or exacerbate existing biases and deceive audiences with fabricated content. AI - Friend or Foe? Probably Both Diving into the realm of artificial intelligence and social media, Zoetica founder Kami Huyse recently spoke with read more...
Make LinkedIn a Go-To Social Platform for Your Business
LinkedIn is a social media and marketing powerhouse. While other platforms have been getting lots of media attention, some of it not so good, LinkedIn has quietly become one of the most important and respected players in the social media landscape. In fact, by 2024 it’s expected to capture read more...
Leveraging Social Audio Platforms to Build Community
Video is considered social media royalty, but audio is extremely powerful as well. It’s also a magnificent way to build community, as social media strategist Madalyn Sklar shared during a recent Social Media Breakfast Houston hosted by Jennifer Texada.
Madalyn is the host of the popular #TwitterSmarter chat and a variety of weekly Twitter Spaces audio discussions, as well as the read more...
Building Your Social Media Platform With Authenticity and Heart
Being a positive influencer goes beyond numbers. Rather than focusing obsessively on views, clicks, and other analytics, showing up authentically is based on a service mindset. Sharing your genuine self through social media gives you a platform to express yourself and connect with others on a deeper level. And in doing so, people get to know your talents, ideas, and accomplishments.
Especially for people who are uncomfortable with self-promotion, it’s a wonderful way to make yourself known without feeling like you’re bragging or humblebragging.
Someone who read more...
The Transformative Power of Tenacity for Business Success
In today’s frequently volatile business environment, navigating through challenges and setbacks requires not just strategy and skill, but also embracing a winning mindset. Zoetica Media founder Kami Huyse recently appeared on Ingor van Rooi’s Wonder Women Wednesday show to share her suggestions for effectively dealing with obstacles and harnessing the power of tenacity to unlock your and your business’s full potential. Although she now runs a successful social media marketing read more...
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