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Zoetica Founder, Kami Huyse, Speaking at PRSA Houston’s PR Day 2022

October 19, 2022 by Andrea Weckerle

Becomes Assembly Delegate PRSA’s Houston Chapter is bringing together an amazing lineup of speakers and communications practitioners at its annual PR Day conference on Thursday, October 20. With three different tracks to choose from, the event will be jam-packed with insider tips and actionable strategies from experts in their field.  Zoetica Media founder Kami Huyse is presenting the session “Using Social Media To Get Results for Your Brand,” where she’ll share highlights from her results-oriented Smart Social read more...

Filed Under: Awards, Community Building, PowerWomen, Zoetica Business Tagged With: Houston, Public Relations, Speaking

Using the Power of TikTok for Your Business and Brand

August 24, 2022 by Andrea Weckerle

TikTok is hugely popular, with users watching 167,000,000 videos on the social media platform per minute! No surprise then that it’s the fastest-growing social media platform of all time.  Last year the City of Houston launched its TikTok account which already has over 42K followers. During a recent Houston Social Media Breakfast, social media manager read more...

Filed Under: #SMBHOU, Community Building, Featured, SocIal Media Tactics, Social Networks Tagged With: Houston, SMBHOU, social media, Social media for business

Valuable Insights and How-Tos for Your Business from Social Media Day 2022

July 26, 2022 by Andrea Weckerle

Social Media Breakfast of Houston featured an amazing lineup of speakers for Social Media Day 2022 who dropped insight after insight about how to use social media to support and grow every kind of business. Check out the summaries below for a brief taste, then watch the full video replays! 
Case Study: Building a Social Media Brand with the Dumpling Dudez Launched in April 2019, Dumpling Dudez has amassed a loyal following not just because of the deliciousness of its dumplings (homemade read more...

Filed Under: #SMBHOU, Strategy Tagged With: SMBHOU, social media, Social media for business

How to Avoid Falling into the Social Media Misinformation Trap

July 22, 2022 by Andrea Weckerle


Social media has the potential to bring friends and families closer together, and help businesses create deeper connections with their customers. Yet it can also sow division and serve as a conduit of misinformation, intentionally agitated by bad actors creating dissension and discord.  At a recent Houston Social Media Breakfast and Impact HUB Houston livestream event, Zoetica Media founder Kami Huyse invited Karen Naumann, APR, PMP to talk about misinformation, read more...

Filed Under: #SMBHOU, Crisis Communication Tagged With: misinformation, Public Relations, SMBHOU, social media, Social media for business

How Build an International Community Through Social Media

July 11, 2022 by Aarushi Pant

We’re all familiar with the idea of a community: like-minded people who can share ideas with one another, talk to about problems and ask for advice, and turn to whenever we need anything. Communities are about creating safe spaces where people can really be themselves and connect with others, and it’s increasingly important to create these support networks so that people can learn and grow alongside one another.  When it comes to online communities, there’s a lot of skepticism about how powerful they really are, but the truth is that the relationships we build digitally can be just as valuable as those we make face-to-face. Online read more...

Filed Under: #SMBHOU, Featured, Social Networking Guidelines, Social Networks Tagged With: SMBHOU, Social Media, Social media for business

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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