A few weeks ago I wrote about an interesting phenomenon I have encountered in Twitter where people willingly pass on information but where few actually take any action on that information exchange, I called it Why Twitter is Making Us Lazy. I would be willing to bet that this is the same in other low involvement exchanges on platforms like Digg or Facebook. Of course, people ARE talking about brands and organizations online, and while they like to share the good things, they also tend to discuss the bad news more often read more...
Acquisitions a Sign That Social Media is Maturing, Livingston and CRT/tanaka
Social media is starting to mature. There is no better sign of this than when firms start to acquire talent. There is rumblings of this all around the social media and communications firms. Connie Reece's company, Every Dot Connects, was recently acquired by New Media Lab in Austin. On the heels of that announcement comes the news today that Livingston Communications, owned by Geoff Livingston, the author of the popular Buzz read more...
Roadblock: Asking for Your Help in Houston
If you have been wondering where I was, the last week has been interesting, to say the least as we stood up to Hurricane Ike. Needless to say, the Houston area, where I currently live, is facing an enormous cleanup job as we struggle to get back to "normal." Over a million people here are still without electricity and water. Ice is a huge commodity now. Many more are without a suitable place to live. It will be months before things are back on track. So many of you have been so kind during this read more...
Scaling Social Media Requires Community
The importance of community can't be underestimated. People are naturally social creatures and require connection with other people. But individualism is also a strong drive. However, even anti-establishment types, that claim they aren't motivated by social goals, usually find themselves a part of a subversive subculture that coalesces around similar ideas. But community is a very nebulous term since it is hard to determine who and what constitutes a community. Communities rise up and form, then can break up just as read more...
Content Matters: Eight of the Best Posts from the Final Eight PRWeek Blog Competitors
The folks over at PRWeek thought that it would be a good idea to pit 32 PR blogs against each other to celebrate PRWeek's 100th birthday. I am not sure why PRWeek didn't realize that it would get a little competitive when they put 32 Type-A PR bloggers up against each other, but I wasn't in on the planning meeting. I am one of the 32, and now the eight, that are left in the competition. But, in the interest of the idea that content is King, I thought that I would look at the final eight blogs and pick my favorite post of theirs read more...
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