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From Social Media to Sales: How to Create Unforgettable Customer Journeys

November 24, 2024 by Andrea Weckerle Leave a Comment

"like" heart "follow" click Picture - Sabrina Killgo Picture - Kami Huyse

Have you ever wondered how to turn your social media connections into loyal, lifelong customers? Digital marketing strategist Sabrina Killgo is here to share what she’s learned in working with major entities like Kelsey-Seybold and Houston Methodist and as an independent consultant. Speaking with Zoetica Media founder Kami Huyse at a recent Social Media Breakfast of Houston, she shares actionable strategies for mapping out the customer journey and crafting unforgettable brand read more...

Filed Under: #SMBHOU, Create Tagged With: Customer Journey

Unlock the Secrets to Creating Standout Short-Form Videos

November 10, 2024 by Andrea Weckerle


In an age where attention spans are fleeting and content is consumed in rapid bursts, short-form videos have become the go-to way to captivate audiences. With the right blend of creativity, authenticity, and precision, they are a powerful tool to drive engagement, build brand loyalty, and inspire action.

Zoetica Media founder Kami Huyse recently invited Britney Cossen to share her expert thoughts on mastering the art of short-form video to boost engagement. 

Britney is the owner of Fun Love Media, a social media and read more...

Filed Under: #SMBHOU, Create Tagged With: Short-form Video, Video

Embracing Diversity in Marketing

October 24, 2024 by Andrea Weckerle


If customers can’t see themselves mirrored in a brand or company’s marketing, there’s a strong possibility they’ll feel the product or service isn’t meant for them. Marketing should reflect the United States’ diverse population, yet unfortunately it sometimes falls short

Social Media Breakfast of Houston co-founderJennifer Texada invitedShana Sumers, Senior Manager, DEIB at Hubspot, Alicia Brownell, read more...

Filed Under: #SMBHOU, Connect Tagged With: community, Diversity, Inclusivity

Maximize Your eCommerce Success

October 5, 2024 by Andrea Weckerle


She’s called the “Shopify Queen” for a reason! Veronica Jeans, bestselling author of the Shopify Made Easy book series and member of Zoetica Media founder Kami Huyse’s Smart Social Mastery membership program, shared her secrets for helping businesses grow in today’s competitive marketplace at Social Media Breakfast of Houston.   A Strong Community Helps Grow Your eCommerce read more...

Filed Under: #SMBHOU, Featured Tagged With: Branding, community, ecommerce, Personal Brand

Unlocking New Levels of Productivity with Ai

August 23, 2024 by Andrea Weckerle

AI tools can be a game-changer for entrepreneurs, offering the ability to streamline operations, automate routine tasks, and assist decision making with greater efficiency. AI can also augment creative processes, helping entrepreneurs generate new ideas.

Social Media Breakfast of Houston co-founder Jennifer Texada recently sat down with Kelsey Ruger, Chief Product & Technology Officer at Hello Alice, a free online platform that read more...

Filed Under: #SMBHOU, AI, Create Tagged With: AI, Productivity, Tools

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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