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Zoetica Founder Kami Huyse Receives 2022 Women Who Mean Business Award in Professional Services Category

October 24, 2022 by Andrea Weckerle

The Houston Business Journal named Zoetica founder and CEO Kami Huyse as a 2022 Women Who Mean Business honoree in the Outstanding Business Leaders in Professional Services category.  The awards recognized “women in leadership roles who have demonstrated excellence in their careers and community.” The honorees, representing over a dozen categories, were selected by a distinguished panel of judges composed of leaders from the business, healthcare, law, and nonprofit industries. 
As part of the selection read more...

Filed Under: #SMBHOU, Awards, Community Building, Zoetica Business Tagged With: awards, social media, women

Zoetica Founder, Kami Huyse, Speaking at PRSA Houston’s PR Day 2022

October 19, 2022 by Andrea Weckerle

Becomes Assembly Delegate PRSA’s Houston Chapter is bringing together an amazing lineup of speakers and communications practitioners at its annual PR Day conference on Thursday, October 20. With three different tracks to choose from, the event will be jam-packed with insider tips and actionable strategies from experts in their field.  Zoetica Media founder Kami Huyse is presenting the session “Using Social Media To Get Results for Your Brand,” where she’ll share highlights from her results-oriented Smart Social read more...

Filed Under: Awards, Community Building, PowerWomen, Zoetica Business Tagged With: Houston, Public Relations, Speaking

Using the Power of TikTok for Your Business and Brand

August 24, 2022 by Andrea Weckerle

TikTok is hugely popular, with users watching 167,000,000 videos on the social media platform per minute! No surprise then that it’s the fastest-growing social media platform of all time.  Last year the City of Houston launched its TikTok account which already has over 42K followers. During a recent Houston Social Media Breakfast, social media manager read more...

Filed Under: #SMBHOU, Community Building, Featured, SocIal Media Tactics, Social Networks Tagged With: Houston, SMBHOU, social media, Social media for business

Valuable Insights and How-Tos for Your Business from Social Media Day 2022

July 26, 2022 by Andrea Weckerle

Social Media Breakfast of Houston featured an amazing lineup of speakers for Social Media Day 2022 who dropped insight after insight about how to use social media to support and grow every kind of business. Check out the summaries below for a brief taste, then watch the full video replays! 
Case Study: Building a Social Media Brand with the Dumpling Dudez Launched in April 2019, Dumpling Dudez has amassed a loyal following not just because of the deliciousness of its dumplings (homemade read more...

Filed Under: #SMBHOU, Strategy Tagged With: SMBHOU, social media, Social media for business

How to Avoid Falling into the Social Media Misinformation Trap

July 22, 2022 by Andrea Weckerle


Social media has the potential to bring friends and families closer together, and help businesses create deeper connections with their customers. Yet it can also sow division and serve as a conduit of misinformation, intentionally agitated by bad actors creating dissension and discord.  At a recent Houston Social Media Breakfast and Impact HUB Houston livestream event, Zoetica Media founder Kami Huyse invited Karen Naumann, APR, PMP to talk about misinformation, read more...

Filed Under: #SMBHOU, Crisis Communication Tagged With: misinformation, Public Relations, SMBHOU, social media, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Building Your Social Media Platform With Authenticity and Heart
  • Tap Into the Three Proven Strategies that Build Your Online Authority
  • Foundations of Success: Building a Strong Business with the Right Community
  • Failing To Get Your Social Media Content Done? Top Solutions to Address This Issue!
  • Charge More for Your Services and Get Paid What You’re Worth

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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