Social Media Breakfast of Houston featured an amazing lineup of speakers for Social Media Day 2022 who dropped insight after insight about how to use social media to support and grow every kind of business. Check out the summaries below for a brief taste, then watch the full video replays!
Case Study: Building a Social Media Brand with the Dumpling Dudez
Launched in April 2019, Dumpling Dudez has amassed a loyal following not just because of the deliciousness of its dumplings read more...
How to Avoid Falling into the Social Media Misinformation Trap
Social media has the potential to bring friends and families closer together, and help businesses create deeper connections with their customers. Yet it can also sow division and serve as a conduit of misinformation, intentionally agitated by bad actors creating dissension and discord.
At a recent Houston Social Media Breakfast and Impact HUB Houston livestream event, Zoetica Media founder Kami Huyse invited Karen Naumann, APR, PMP to talk about misinformation, read more...
How Build an International Community Through Social Media
We’re all familiar with the idea of a community: like-minded people who can share ideas with one another, talk to about problems and ask for advice, and turn to whenever we need anything. Communities are about creating safe spaces where people can really be themselves and connect with others, and it’s increasingly important to create these support networks so that people can learn and grow alongside one another. When it comes to online communities, there’s a lot of skepticism about how powerful they really are, but the truth is that the relationships we build digitally can be just as valuable as those we make face-to-face. Online read more...
How to Expertly Style Your Photos and Videos for Social Media
Your image is all about how people perceive you, and it’s important to find a balance between how you perceive yourself and how you want others to see you. By creating content that reflects your brand as well as your unique story, you’ll be able to form more powerful bonds with your audience! We sat down with Sarah Shah, an image expert, author, blogger, speaker, and TV coach to discuss how to cultivate photos and videos that have the biggest impact on your followers. Read on to find out how you can expertly style your content for social media! Focus on your subject Your subject should be the focal point of your photo. Having a more read more...
How to Get Results for Your Brand on TikTok
TikTok has taken the world by storm and only continues to grow in popularity. Although most users are from younger generations, there’s still a wide range of people creating, discovering, and sharing content on the platform. Tania Nikitenko is a founding member and product lead at Viral Moment, a social listening tool and app that helps analyze trends in videos. If you’re a brand looking to make your TikTok debut, here are some tips from Tania on how to get started! Identify your niche Unlike more traditional social media platforms, which emphasized demographics such as age and gender, TikTok centers around communities of read more...
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