We invited Joey Guerra, Music Critic and Pop Culture Writer, Houston Chronicle; Scylla Lopez, Social Media Producer, KTRK-TV; and, Natalie Harms, Associate Editor Houston Business Journal, and blogger at "It's Not Hou It's Me" to share with us how social media has changed journalism. https://twitter.com/chevd80/status/928996163214290944 Social Media Helps Keep Journalists On read more...
Twitter Chat Success Secrets with SMBHOU
Twitter is growing quickly, and with over 300 million active users it can be difficult to find a community you can connect with on the social media platform. This is where Twitter Chat comes in, a tool that makes it easy to connect with like-minded individuals over an array of subjects ranging from technology to fashion. Houston Social Media Breakfast invited three experts in the field of Twitter Chats to come speak about what they are, how to join one, and how to start one yourself. Great stuff being shared at read more...
How to Build a Relevant Instagram Following
Instagram is quickly becoming one of the premier social networks for both brands and individuals. This is even more true thanks to recent developments by the Instagram team, which include offering business profiles, added analytics, and opening up advertising. They also added a story feature, and most recently, live video. We brought in an Instagram expert at the Social Media Breakfast of Houston to discuss how to build a relevant following on the platform, regardless of whether you represent a brand or as an individual. Not only does Jillian read more...
How the rise of “fake news” will impact politics and business
Fake news is a term many were unfamiliar with just a year ago, but one that has had significant impact on the American political arena. Fake news is any news published with the intent of misguiding potential readers with false information. Fake news can be published from an entity with the intent to misguide for political purposes, or can be created in order to make a monetary gain based on click advertisements. Already feeling overwhelmed by #fakenews and social media in 2017? @JulieMarieIrvin & Christen will be read more...
Captivating Generation Z in Their Native Environment
The world, especially online, is changing. It is being shaped by the Generation known as Z. This generation roughly spans from as early as 1996 through 2014. The oldest of this generation are now entering the workforce. And this is big generation, comprising about 26 percent of the global population. What we know about them is that they are fully digital natives, having used technology and mobile devices from a very early age. They have grown up online and are already sharing their views on multiple platforms. The next five to 10 years will see this generation entering the fray for online attention. So how do you capture their attention read more...
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