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One Helping Hand Leads to a Ladder of Hands

December 3, 2024 by Traci Shannon

We all need a helping hand. Some days, it feels like we need several, but maybe it just takes the right hand. Our own Kami Watson Huyse knows this very well. As an undergraduate student at George Mason University, she faced a fearful reality. WIth only one semester left before graduation, she no longer had the financial resources to complete her schooling. “There were just a lot of really difficult semesters and that particular semester, I was short the money,” said Watson-Huyse. “I didn’t know what I was going to do, and back then there was no such thing as a GoFundMe, you read more...

Filed Under: Community Building, Featured Tagged With: hand up, mentorship, pay it forward, women supporting women

From Social Media to Sales: How to Create Unforgettable Customer Journeys

November 24, 2024 by Andrea Weckerle

"like" heart "follow" click Picture - Sabrina Killgo Picture - Kami Huyse

Have you ever wondered how to turn your social media connections into loyal, lifelong customers? Digital marketing strategist Sabrina Killgo is here to share what she’s learned in working with major entities like Kelsey-Seybold and Houston Methodist and as an independent consultant. Speaking with Zoetica Media founder Kami Huyse at a recent Social Media Breakfast of Houston, she shares actionable strategies for mapping out the customer journey and crafting unforgettable brand read more...

Filed Under: #SMBHOU, Create Tagged With: Customer Journey

Unlock the Secrets to Creating Standout Short-Form Videos

November 10, 2024 by Andrea Weckerle


In an age where attention spans are fleeting and content is consumed in rapid bursts, short-form videos have become the go-to way to captivate audiences. With the right blend of creativity, authenticity, and precision, they are a powerful tool to drive engagement, build brand loyalty, and inspire action.

Zoetica Media founder Kami Huyse recently invited Britney Cossen to share her expert thoughts on mastering the art of short-form video to boost engagement. 

Britney is the owner of Fun Love Media, a social media and read more...

Filed Under: #SMBHOU, Create Tagged With: Short-form Video, Video

Embracing Diversity in Marketing

October 24, 2024 by Andrea Weckerle


If customers can’t see themselves mirrored in a brand or company’s marketing, there’s a strong possibility they’ll feel the product or service isn’t meant for them. Marketing should reflect the United States’ diverse population, yet unfortunately it sometimes falls short

Social Media Breakfast of Houston co-founderJennifer Texada invitedShana Sumers, Senior Manager, DEIB at Hubspot, Alicia Brownell, read more...

Filed Under: #SMBHOU, Connect Tagged With: community, Diversity, Inclusivity

Maximize Your eCommerce Success

October 5, 2024 by Andrea Weckerle


She’s called the “Shopify Queen” for a reason! Veronica Jeans, bestselling author of the Shopify Made Easy book series and member of Zoetica Media founder Kami Huyse’s Smart Social Mastery membership program, shared her secrets for helping businesses grow in today’s competitive marketplace at Social Media Breakfast of Houston.   A Strong Community Helps Grow Your eCommerce read more...

Filed Under: #SMBHOU, Featured Tagged With: Branding, community, ecommerce, Personal Brand

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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