Last week, Shel Israel launched a research project for his client SAP, and asked people to answer a few questions about the current and future state of social media on a global level. So far he has interviewed me; Hugh McLeod, from the UK and US perspective; and Tom Raftery, an IT blogger that read more...
Social Media: Facebook Friends Compile Summer Reading List
While I haven't written about it much, I have been using social networks a lot lately to put together some of the things I share with you here at Communication Overtones. A fun exercise started a few days ago when Geoff Livingston used a new question feature on Facebook to ask his network to help him compile a list of recommended books to offer as additional reading on social media for his upcoming book, "Now is Gone." Here is the the list of 25+ must-read social media, marketing and PR books. This list was compiled by Chris Abraham, Toby read more...
PR 2.0 is Just a Return to Basics
I got lost yesterday on the way to a meeting. I called my client and she kindly led me through a part of the city I don't know very well. (Bear with me, this is going somewhere). While she "accompanied" me, she told me a story about her beginnings in public relations. She explained that she had gotten pretty good with finding her way around the city because when she was first in PR, she would drive press releases to all of the local media outlets. Let me repeat that, she would DRIVE press releases to the local media outlets. Don't you think read more...
5 Social Media Trends that Will Impact PR
As I was writing this post, the Time Person of the read more...
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