While I haven't written about it much, I have been using social networks a lot lately to put together some of the things I share with you here at Communication Overtones. A fun exercise started a few days ago when Geoff Livingston used a new question feature on Facebook to ask his network to help him compile a list of recommended books to offer as additional reading on social media for his upcoming book, “Now is Gone.”
Here is the the list of 25+ must-read social media, marketing and PR books. This list was compiled by Chris Abraham, Toby Bloomberg, Eric Eggertson, Susan Getgood, Kami Huyse, Ike Pigott and Geoff Livingston.
In addition to listing the authors alphabetically by name, we've linked their blogs or home pages (you can get their books via Amazon, bn.com or any other preferred book seller). Thus, they are designated Great Blogs of Fire, too (fulfilling my weekly round-up column). By all means, comment and add to the list.
Chris Anderson, The Long Tail
Paul Bausch, Matthew Haughey, and Meg Hourihan, We Blog
Rebecca Blood, The Weblog Handbook
Todd Defren, PR 2.0 Essentials (e-book)
Susannah Gardner, Buzz Marketing with Blogs for Dummies
James Gleick, Faster
Neville Hobson and Shel Holtz, How to Do Everything with Podcasting
Rok Hrastnik, Unleash the Marketing & Publishing Power of RSS
Hugh Hewett, Blog: Understanding the Information Reformation That's Changing Your World
Joeseph Jaffe, Life After the Thirty Second Spot
Avinash Kaushik, Web Analytics: An Hour a Day
Richard Laermer, Punk Marketing (with Mark Simmons) & Full Frontal PR (with Michael Pricinello)
Steven Levitt and Stephen Dubner, Freakonomics
Christopher Locke, Rick Levine, Doc Searls, and David Weinberger, the Cluetrain Manifesto
Christopher Locke (linked above), Gonzo Marketing
Mike Moran, Search Engine Marketing
Katie Paine, Measuring Success (free e-Book)
Robert Scoble and Shel Israel, Naked Conversations
David Meerman Scott, The New Rules of Marketing & PR
Aliza Sherman, The Everything Blogging Book
Biz Stone, Blogging: Genius Strategies For Instant Web Content
Todd Stauffer, Blog On: Building Online Communities With Web Logs
Bob Walsh, Clear Blogging
Andy Wibbles, Blogwild
Don Tapscott and Anthony Williams, Wikinomics
Debbie Weil, The Corporate Blogging Book
Ian H. Witten, Marco Gori, and Teresa Numerico, Web Dragons: Inside the Myths of Search Engine Technology
Jeremy Wright, Blog Marketing
Jon Yang, The Rough Guide to Blogging
Do you have any to add to the list? Also, if you want a copy of the list in HTML to add to your blog, let me or Geoff know. It is a great resource.
tags: Social+Media, Book+Shelf, Books, Social+Media+Books, Blogging+Book, PR, Public+Relations, Marketing
