As the CEO of Zoetica Media and creator of Smart Social Secrets, Kami Huyse is widely respected as a social media marketing and public relations expert. One of the main things she credits with her success is community building. In fact, she lists it first in her LinkedIn profile. In a recent appearance on The Experience Live with Russ & Scott, she and co-hosts read more...
How Marketers Can Make AI Work For Them, Not Against Them
When it comes to artificial intelligence, communication professionals are often filled with either excitement or apprehension. On the one hand, AI is hailed as a revolutionizing tool that can enhance efficiency by speeding up and simplifying analytical, strategy, and execution processes. On the other hand, it is viewed as a quagmire that can perpetuate or exacerbate existing biases and deceive audiences with fabricated content. AI - Friend or Foe? Probably Both Diving into the realm of artificial intelligence and social media, Zoetica founder Kami Huyse recently spoke with read more...
How to Build an Evergreen Lead Generation and Marketing Asset Without Breaking a Sweat
If you’ve ever wondered how the experts create evergreen assets, this post gives you a behind-the-scenes look at how Zoetica founder Kami Huyse applied what she teaches others to her own work. More specifically, it explains how Kami used the approach outlined below to build her most recent evergreen marketing asset, the Pathway to Mastery system, which she shared over a seven-week period and then bundled together as a free asset. If you’re a consultant, solopreneur, or small agency owner, use it to market your products or services and read more...
Leveraging Social Audio Platforms to Build Community
Video is considered social media royalty, but audio is extremely powerful as well. It’s also a magnificent way to build community, as social media strategist Madalyn Sklar shared during a recent Social Media Breakfast Houston hosted by Jennifer Texada.
Madalyn is the host of the popular #TwitterSmarter chat and a variety of weekly Twitter Spaces audio discussions, as well as the read more...
Building Your Social Media Platform With Authenticity and Heart
Being a positive influencer goes beyond numbers. Rather than focusing obsessively on views, clicks, and other analytics, showing up authentically is based on a service mindset. Sharing your genuine self through social media gives you a platform to express yourself and connect with others on a deeper level. And in doing so, people get to know your talents, ideas, and accomplishments.
Especially for people who are uncomfortable with self-promotion, it’s a wonderful way to make yourself known without feeling like you’re bragging or humblebragging.
Someone who read more...
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 28
- Next Page »