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Building Your Social Media Platform With Authenticity and Heart

September 27, 2023 by Andrea Weckerle


Being a positive influencer goes beyond numbers. Rather than focusing obsessively on views, clicks, and other analytics, showing up authentically is based on a service mindset. Sharing your genuine self through social media gives you a platform to express yourself and connect with others on a deeper level. And in doing so, people get to know your talents, ideas, and accomplishments.

Especially for people who are uncomfortable with self-promotion, it’s a wonderful way to make yourself known without feeling like you’re bragging or humblebragging.

Someone who read more...

Filed Under: Community Building, Featured, Smart Social Secrets Tagged With: Smart Social Secrets, social media, YouTube

Tap Into the Three Proven Strategies that Build Your Online Authority

September 12, 2023 by Andrea Weckerle

Boosting your online authority helps you create a strong foundation of trust and influence in your field. In a recent livestream, Zoetica Media founder Kami Huyse shares the three tried-and-true strategies to elevate your authority and supercharge your business to new heights!

1. Discover the Authority Content Plan
2. Master the Community Connect Map
3. Unlock the Authority Accelerator Method  Successfully implementing these strategies play an important role in whether or not your business thrives in today’s highly competitive business environment. Start read more...

Filed Under: Connect, Featured, Instant Authority Tagged With: instant authority, Smart Social Mastery, Smart Social Secrets, social media, Tools. Instant authority

Foundations of Success: Building a Strong Business with the Right Community

September 6, 2023 by Andrea Weckerle


Becky Myers, co-owner of MyHart Communications, has lived the ups and downs of running her own business. A communicator with over twenty years experience, she began her career on the journalism side before becoming a public relations professional. In a recent livestream, she shared insights and tips on building a successful business and what other communications professionals need to know to do the same. Get Expert Help to Set Up Your Business She stresses the importance of ensuring you set up your business read more...

Filed Under: Connect, Featured, Instant Authority Tagged With: instant authority, Smart Social Mastery, social media

Charge More for Your Services and Get Paid What You’re Worth

August 31, 2023 by Andrea Weckerle

content, create, connect


One of the most pressing questions consultants ask Zoetica Media founder Kami Huyse is how they can charge more for their services. Many fear that they’ll alienate existing customers or scare away prospective ones.

The answer, she explains in a recent livestream, “lies in delivering more value for your clients so you feel good about charging more, so that they feel good about you and what they're paying for the service, because it gets them the results that they want.” Adding value is the operative element here. “You can't just charge [more] and not add read more...

Filed Under: Featured, Smart Social Secrets, SocIal Media Tactics Tagged With: communicate, Connect, Create, social media, Social media for business

Why You’re Not Getting Enough Business Referrals

August 21, 2023 by Andrea Weckerle

social media




If you’re a consultant, coach, or small business owner, getting new clients or customers in the door is as important as keeping the ones you already have. Existing ones provide ongoing revenue, while getting new ones is vital for growth.

New customer acquisition ideas run the gamut from email marketing, social media advertising, and influencer partnerships, to collaborations and more. One of the best ways is through referrals from happy clients, partners, or fellow professionals. 

But what if read more...

Filed Under: Connect, Featured, Smart Social Secrets Tagged With: Connect, Smart Social Secrets, social media, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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