When one of your responsibilities is to create content to market and promote your small business or consultancy, creating boring content can be a death knell.
“That is a thing that I think a lot of us worry about, we don't have good enough content, we aren't that interesting, who would care about what we have to say, who would care about what we have to do,” says Zoetica Media founder Kami Huyse in a recent livestream.
If you want to banish boring content, keep these things in mind:
1. It’s Not About You
2. Turn Your Content Upside Down
3. Slow Down
#1 It’s read more...
Building Bridges, Not Walls: Choosing Collaboration Over Competition
In today's fast-paced digital landscape, consultants and coaches work hard to get attention and gain market share. In her recent reflections on content creation and community building, Zoetica Media founder Kami Huyse sheds light on why she refuses to take a "survival of the fittest" approach, instead preferring to let her work speak for itself and create a collaborative environment with her clients and even her competitors. Create a Mutually Beneficial Relationship with Your Audience “One of the things that I've heard a lot of ‘gurus’ talk about is don't give read more...
To TikTok or Not? What Brands Should Consider
TikTok is the fastest-growing social media platform of all time. The video-sharing social media app owned by Chinese company ByteDance is available in over 150 countries and is expected to reach 1.8 billion users by the end of 2022. In the U.S. alone it’s been downloaded over 200 million times.
What makes TikTok additionally appealing to brands is its popularity with the coveted youth and young adult markets. It’s reported read more...
How To Get Attention on Social Media RIGHT NOW
With the proliferation of artificial intelligence and its increased use in the content creation space, there’s a seeming downwards trend towards sameness. To help others avoid getting pulled into the vortex, Zoetica Media founder Kami Huyse shared how to stand out on social media in an original and memorable way. Avoid These Five Common Mistakes Not doing the wrong things is as important as doing the right things, Kami knows. She therefore shared the main points from Renae Gregoire‘s Forbes article read more...
Master the Subtle Art of Selling Without Selling
No one wants to be on the receiving end of pressure-filled and fear-mongering sales tactics. So how can YOU get the word out about your great products or services and make sales without being slimy?
In a recent livestream, Zoetica Media founder Kami Huyse and marketing coach Russ Hedge talked about how to do sales right by holding yourself to high standards, fostering genuine connections, and promoting your offerings through a servant-minded approach that benefits your customers.
It’s Ok to Hate read more...
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