Keys to Building an Influencer Program for Your Brand When brands decide to work with influencers, the first thing that comes to mind is a celebrity or other public figure. But the truth is, working with smaller influencers can be equally, if not more, effective than working with larger ones. We talked with Nick Schaffer, founder of the digital marketing consultancy PDCA Social and author of The Age of Influence, about how to build a successful influencer program for your company. You can find the full video of our discussion here. Working with a smaller influencer in the read more...
Using Livestream to Build Your Business
While pre-recorded videos are able to get your point across, livestreaming can help you reach a larger audience and repurpose your videos for future use, making it easier to engage and connect with even more people and grow your brand. At the Houston’s Social Media Breakfast on February 8, Kami Huyse sat down with Ahn Nguyen from Amplified Marketing to discuss how using livestream video can help build your business. Nguyen hosts multiple livestreams, such as Women Who Mean Business and Mobile Chat Live, and has been working in social media and digital marketing for years. The Benefits of Livestreaming Livestreams can read more...
Starting a Social Media Campaign with a Single Facebook Post
When it comes to using social media, many professionals think that more is better and that spending hundreds of dollars on ads and marketing campaigns is the key to success. While this may sometimes be the case, oftentimes just a single Facebook post can jumpstart your business -- and it’ll be easy on your wallet as well. At the Houston's Social Media Breakfast, our CEO Kami Huyse sat down with Eric Edward Schell, founder, and photographer of Pride Portraits, to share some tips on how social media can fuel a powerful and impactful campaign. He created a Facebook event to take free read more...
Personal branding tips for professionals
Sometimes, just having a day job isn’t enough, especially when competition is tough and it’s hard to stand out in the job market. That’s why many people often turn to personal branding as a supplement - but how exactly can you handle two jobs at once? We have put together these personal branding tips for professionals to help you build your brand and make an impression at your job. Mila Clarke Buckley, who works as the Assistant Director of Digital Communications at Baker-Ripley and runs a blog known as the Hangry Woman, answered these questions and offered her tips and advice for growing a personal brand while maintaining your day read more...
How to Create Digital Content on Instagram that Pops
Have you ever wondered about how you could take your social media presence to the next level and make your business boom? Kami Huyse, the founder of Zoetica Media, sat down with social media consultant and content creator Mike Metzler, @Mtzler on Instagram, to discuss tactics for making your business stand out and grab viewers’ attention. Here are the top five tips Metzler addressed. 1. Make your posts engaging Metzler recommended that brands include interactive features on their read more...