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Advisory: Google+ Begins Booting Brands

July 21, 2011 by Zoetica Media 5 Comments

Image by Sean MacEntee by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business read more...

Filed Under: Industry Trends, Social Networks Tagged With: Google+, social media

Should Communicators Pay Attention to Google+? A Panel Filmed with G+ Hangout Feature

July 7, 2011 by Kami Huyse Leave a Comment

  This past week, which most people were simply enjoying a long holiday weekend in the US, early adopters of social media have been enjoying Google's new social media play, meant to challenge Facebook - and to a lesser extent, Twitter, for dominance in social interaction.   And unlike Google Wave and Google Buzz before it, which largely failed out of the gate, Google+ seems to have more staying power. All of the people you expect are kicking read more...

Filed Under: Cool Tools, Social Networks Tagged With: social media

BlogHer Study Shows the Continued Slide of Twitter Influence, Facebook Makes Gains

April 14, 2011 by Kami Huyse Leave a Comment

  All of the talk around Klout Twitter influence is missing the point.   When Twitter was in its infancy in 2006/7, it was a heady platform. One could ask questions and get answers in record time. Don’t know what kind of laptop is best? Ask “Twitter” or your friends on Twitter, anyway.   Today, if you ask a question, it is likely to get ReTweeted, but less likely to get answered. It has increasingly become a broadcast channel vs. a relational one. A Pew study late last year underscored this problem. It showed that just under 1/2 read more...

Filed Under: Industry Trends, Social Networks

Cool Tools: Four Ways to Build a Custom Facebook Tab, and the Tools and Services to Accomplish It

December 3, 2010 by Kami Huyse Leave a Comment

    There has been lots of good conversation over at the Zoetica Salon this week about building Custom Facebook tabs (image above is the tab for the Zoetica Salon built on Beth Kanter’s Fanpage). It was of particular interest to me since I built two such tabs within the last month, one the Nonprofit read more...

Filed Under: Cool Tools, Social Networks, Zoetica Business

The Six Degrees of Separation and of Actor Kevin Bacon Reimagined

August 2, 2010 by Kami Huyse Leave a Comment

  The six degrees of separation is the idea that every person is within six degrees of knowing every other person on earth.   In 1929, Hungarian author Frigyes Karinthy published a volume of short stories titled Everything is Different. In one of the stories, the characters created a game to prove that any two people could be connected through at most five acquaintances.   That was (obviously) well before the Internet and the connected social web we all now know.   In 1990, author-editor read more...

Filed Under: Personal, Social Networks Tagged With: Humor, Social Media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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