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You are here: Home / Measurement / Facebook Advertising on a Small Budget

Facebook Advertising on a Small Budget

February 19, 2014 by Kami Huyse

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Facebook is still the Grandaddy of social networks, but it is no longer a purely organic channel where you can build a community and expect that they will be engaged with your brand. Not without paying for ads anyway.

For the public relations professional, this can be a really bitter pill to swallow, but the truth is that if you don’t pay for at least some of your posts on Facebook, people won’t see it. The good news is that you don’t have to put a huge budget against it to get fairly good results, especially for smaller Facebook pages.

There are currently three types of Facebook ads which smaller pages and organizations should consider using:

  • Page Post Ads: These are used for engagement and traffic generation to a webpage outside of Facebook
  • Page Like Ad: These ads are used to drive new Facebook page likes, and often include social proof that shows you which of your friends already like that page
  • Promoted Posts: Promoted posts, which can be accessed from a pull-down button at the bottom of the post, allows the post to appear in the feeds of more of your current Facebook fans.

 

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Arik Hanson, principal of ACH Communications, who specializes in using Facebook ads to drive these types of campaigns in Facebook, shared some of his campaigns success for smaller businesses ad Facebook pages at the recent SoloPR conference in Atlanta, GA.

Arik suggests that smaller businesses try doing quick two-day campaigns and spend $50-$100 a day. He also suggested laddering up by starting with promoted posts and then taking the best performers into the more expensive Page Post Ads. Here are several examples he shared.

Health Powered Kids

image

 

This Girl Scout Badge Facebook Page Post Ad on the Health Powered Kids Facebook page brought 16K reach, 46 Likes and 67 Shares for only a $50 advertising spend.

 

The Green Line

On the Green Line was was a campaign for businesses along the Green Line rail in Minneapolis and St. Paul.

Results With Facebook Ads

image image
120 Like, 9 Shares 3,413Likes

Results Without Ads

image image
104 saw and 1 Like 85 saw and no interaction

 

Have you run ads on Facebook? How well have they worked for you?

Filed Under: Measurement, Social Networks Tagged With: Advertising, Arik Hanson, Facebook

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Comments

  1. Anita says

    February 27, 2014 at 5:46 pm

    I ponied up a whopping $5 a day to get Facebook ‘likes’ for my page. I did this for six days and got about 35 new likes. To me, that didn’t seem like a great deal–but since I did that, I’ve gotten about 60 more new likes from people I don’t know–so even though I only paid that one time (and was really stingy with my budget since I don’t really have one), it seems to have paid off.

Trackbacks

  1. Monday Roundup: Overcoming Obstacles says:
    February 24, 2014 at 8:01 am

    […] 1. Facebook Advertising on a Small Budget […]

  2. Top Takeaways from the 2014 Solo PR Summit | Solo PR Pro says:
    February 25, 2014 at 9:52 am

    […] Facebook Advertising on a Small Budget – Zoetica Media […]

  3. Shonali Burke Consulting, Inc. | Monday Roundup: Overcoming Obstacles - Shonali Burke Consulting, Inc. says:
    August 10, 2014 at 12:01 pm

    […] 1. Facebook Advertising on a Small Budget […]

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