Zoetica Media

Building Buzz with Social Media Using Swarming and BEES

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Many companies now have developed a number of social media properties. Even the skeptical seem to have at least a blogspot blog, a Facebook page, a YouTube channel (if they have anything even remotely visual) and of course the requisite Twitter account - though some are just reserved with no profile picture to ensure no one hijacks the name.   With the "land read more...

5 Best Practices to Maximize Your Participation in a Twitter Chat

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    It seems that there is a Twitter chat for everything these days. The problem, of course, is that the Twitter platform is terrible for having a coherent exchange of ideas. However, once you get used to it, you often get a lot out of the chats. If nothing else you meet some great new contacts on Twitter. But you still may be wondering how to participate in a Twitter chat. (If you are a pro skip to the 5 Best Practices).   In order to participate you need read more...

Fun Friday: Twitter Goes Mainstream, Early Adopters Worry About Change

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  Sometimes we forget, in the midst of celebrity showdowns and concern over changes in the community, that Twitter (and other services like it) are just tools.   Some companies will use them to build bridges with their customers and some will use them to push out information. It's the same with non-commercial users, some are using Twitter as an entertaining pastime, some are interested in networking and still others are read more...

How To: The Secrets for Gaming Twitter Are Free, and Why It Doesn’t Matter Anyway

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  Let me start by saying that I have never gamed Twitter to get more followers. Moreover, I am personally opposed to it, mostly because it makes no sense. More on that in a moment... So if you came to this page looking for a way to game Twitter, I will share it with you in a few seconds, courtesy of my friend Jim Turner (@Genuine). Jim read more...

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