Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

BlogHer Study Shows the Continued Slide of Twitter Influence, Facebook Makes Gains

April 14, 2011 by Kami Huyse

Share this:
Twitter0
Facebook0
Google+0
LinkedIn0

 

All of the talk around Klout Twitter influence is missing the point.

 

When Twitter was in its infancy in 2006/7, it was a heady platform. One could ask questions and get answers in record time. Don’t know what kind of laptop is best? Ask “Twitter” or your friends on Twitter, anyway.

 

Today, if you ask a question, it is likely to get ReTweeted, but less likely to get answered. It has increasingly become a broadcast channel vs. a relational one. A Pew study late last year underscored this problem. It showed that just under 1/2 of users were not checking the Twitter status of other people.

 

In a BlogHer Study released this week, they asked a sample of the U.S. population how they used various platforms. As you can see by the slide below, they preferred blogs and Facebook in bigger percentages in every category. Even with Twitter having much fewer users, this slide shows the uphill battle for the service that has dazzled celebrities and is the jewel of online influencers.

 

BlogHer Social Platform Use 4-14-2011 2-48-28 PM

 

 

BlogHer cofounder Elisa Camhort Page commented on the problem with Twitter in a series of two Tweets that I have put together (and added all the letters, the benefit of the long form blog):

 

There's big article in Fortune about what I've been saying for two years now: Twitter still niche as far as *active* use because of 2 things:

  1. Doesn't serve compelling purpose and
  2. Doesn't help regular people figure out how to use it well…they suggest following celebs!

So Why Is It So Popular?

 

With so many challenges, why is Twitter a media marketing and “influencer’ darling?

 

It’s probably the ease of access and the ability for marketers, and anyone else, to bend the service to almost any purpose. It is the democratized social network.

 

It also allows a hierarchical approach. Who has the most followers? Who is trending? Who or what is the flavor of the day? @charliesheen anyone? It’s built-in influence gaming makes it a powerful driver for those who have had success with the service and its potential reach makes it attractive to brands and marketers as well.

 

Facebook is a different story, it is much more controlled by both Facebook itself and by the users as well. The “Fortune Magazine” article mentioned by Elisa, the “Trouble @ Twitter,” points out:

 

“This is one area in which [Twitter] has the upper hand over Facebook. Facebook communications are private unless a user chooses to make them public; all tweets are public, which gives marketers a potentially richer pool of content for targeted ads.”

 

One can protect their tweets, but the vast majority of people and organizations don’t.

 

So, how are you using Twitter these days? When do you turn to it over Facebook? On the other side, how are you using Facebook and Blogs? How does the slide apply to you?

 

While RTs are welcome, please comment, I really want to know.

Filed Under: Industry Trends, Social Networks

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2023 - Zoetica Media · designed/developed by Petersen Media Group