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Fun Friday: Twitter Goes Mainstream, Early Adopters Worry About Change

April 17, 2009 by Kami Huyse

  Sometimes we forget, in the midst of celebrity showdowns and concern over changes in the community, that Twitter (and other services like it) are just tools.   Some companies will use them to build bridges with their customers and some will use them to push out information. It's the same with non-commercial users, some are using Twitter as an entertaining pastime, some are interested in networking and still others are read more...

Filed Under: Humor, SocIal Media Tactics, Social Networks

How To: The Secrets for Gaming Twitter Are Free, and Why It Doesn’t Matter Anyway

March 11, 2009 by Kami Huyse

  Let me start by saying that I have never gamed Twitter to get more followers. Moreover, I am personally opposed to it, mostly because it makes no sense. More on that in a moment... So if you came to this page looking for a way to game Twitter, I will share it with you in a few seconds, courtesy of my friend Jim Turner (@Genuine). Jim read more...

Filed Under: How To, Online Ethics, Social Networks

Is Twitter Out on a Limb? Plan to Monitize May Include Pre-Loaded Content

March 9, 2009 by Kami Huyse

I registered for @Kamichat as my Twitter account in early 2007 it never occurred to me that I should also register my real name too. Just yesterday I did what I should have done some time ago and registered KamiHuyse to protect my online identity. I was very surprised when my account came preloaded with 20 people that I was supposedly "following." It made me wonder, has Twitter found a piece of its ultimate business model? read more...

Filed Under: Social Networks Tagged With: Social Media

The Strategist and Social Media

November 3, 2008 by Kami Huyse

Strategy sometimes gets a bad name because it is viewed as manipulation - a killer for relationships.  I mean, who wants to feel as if they are just a part of some grand master plan? However, too many companies are jumping into using the latest technological trends and emerging media opportunities without too much thought as to why they are doing it. I would like to submit that this can lead to a destructive outcome for members of social networks and businesses alike. My thought is that an organization or business should take stock of where they fit in read more...

Filed Under: Social Networks, Speaking, Strategy, Zoetica Talks DNA Tagged With: social media

In Search of Twitter Case Studies: Business Results Wanted

July 24, 2008 by Kami Huyse

  I really enjoy the list that Fluent Simplicity started in May with a pretty comprehensive list of companies with an active Twitter presence, but I have yet to see real business results reported out. For a long time I have been interested in how people are using Twitter for business, crisis and other useful applications.  I have heard many anecdotes but little in the way of hard business results. I am in search of these case studies.  If you know of any, drop me a line, or leave a read more...

Filed Under: SocIal Media Tactics, Social Networks

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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