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You are here: Home / SocIal Media Tactics / In Search of Twitter Case Studies: Business Results Wanted

In Search of Twitter Case Studies: Business Results Wanted

July 24, 2008 by Kami Huyse

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HearI really enjoy the list that Fluent Simplicity started in May with a pretty comprehensive list of companies with an active Twitter presence, but I have yet to see real business results reported out.

For a long time I have been interested in how people are using Twitter for business, crisis and other useful applications.  I have heard many anecdotes but little in the way of hard business results. I am in search of these case studies.  If you know of any, drop me a line, or leave a comment in this post.

In the meanwhile, I will continue to collect them in my delicious account called Twitter Uses, and will probably institute a new one called Twitter Results (UPDATE: I started adding case studies). If you don't have your own blog, or if it wouldn't be suitable to put it there if you are a big brand, I would even be willing to write up a case study for you and publish it on Communication Overtones.

This week, ABC carried a nice piece about how some companies are having success using Twitter as a customer service tool, and from experience I can tell you that it can be powerful. But I am still uncertain if anyone has quantified the effect of it on their company.

Let me know if you hear of anything out there that is interesting along those lines.

Photo by Thobias Vemmenby

Filed Under: SocIal Media Tactics, Social Networks

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow Kami on LinkedIn.

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